I architect marketing systems that convert leads while you focus on closing deals—no manual follow-ups, no missed opportunities, no revenue left on the table.
Most B2B buyers need 5-7 touchpoints before they're ready to talk to sales. But your team sends one follow-up email and moves on.
By day 3, your competitor who has a nurture system is already on touchpoint #4.
Your marketing team spends 15 hours a week building one-off email campaigns, updating lists, and checking if workflows broke.
That's 60 hours a month not spent on strategy, testing, or optimization.
You can't answer: "Which marketing activity generated our $500K pipeline this quarter?"
Without attribution, every budget conversation becomes a guessing game.
I build automated marketing engines that handle the repetitive work your team shouldn't be doing manually—lead scoring, multi-touch nurture, behavioral triggers, cross-channel orchestration.
The result: Your leads get the right message at the right time, every time. Your team gets time back. Your executive team gets clear ROI data.
Every business has a different path from awareness to decision. I map yours first, then build automation around actual buyer behavior—not generic "best practices" that ignore your reality.
I use AI to build workflows 10x faster than traditional methods, then optimize based on your data. You get speed without sacrificing quality.
Whether you're handling 100 leads or 10,000, the automation adapts. No manual intervention required when volume increases.
From onboarding new users to re-engaging cold prospects, I design automation that matches your specific business model and buyer journey.
New signups or trial users who never activate are burning your acquisition budget. Without structured onboarding, 60-70% of free trials never convert.
Behavioral trigger system that adapts based on user actions. If someone completes setup, they get advanced feature education. If they stall, they get motivation and support nudges. Each path is optimized for conversion.
Someone downloads your content or signs up for your newsletter. You send one generic "thanks for subscribing" email. They forget about you by tomorrow.
Intelligent welcome series that segments based on signup source, content interest, and engagement level. Each subscriber gets a personalized journey designed to build trust and move them toward your core offer.
Someone visits your pricing page, downloads a case study, or attends your webinar—then disappears. You have intent signals but no system to act on them.
Multi-channel retargeting based on high-intent actions. Visited pricing but didn't book a demo? They get a targeted email sequence + LinkedIn ads showing customer ROI stories + remarketing ads with social proof.
You're driving traffic from LinkedIn, Instagram, or Twitter, but there's no system to capture and nurture that audience. Social followers don't automatically become customers.
Bridge between social engagement and your CRM. Lead magnets optimized for each platform, followed by platform-specific nurture sequences that move people from "interested follower" to "qualified lead."
Your business model doesn't fit standard templates. You need automation that matches your specific sales process, customer journey, and integration requirements.
Discovery phase to map your unique needs, then custom architecture designed around your business logic. Could be account-based marketing, partner referral automation, event follow-up systems, or multi-product cross-sell engines.
Every lead gets optimal nurture timing and messaging. No more "we should have followed up sooner" regrets. Your conversion rates reflect your actual value, not your follow-up speed.
Build campaigns in hours, not weeks. Test variations without manual campaign cloning. Spend time on strategy instead of execution busywork.
Lead scoring identifies true intent. Sales talks to people who already understand your value and are ready for conversations, not education.
Attribution shows which campaigns drive pipeline. Budget decisions become data-driven. Executive reporting takes minutes, not days.
Perfect for:
What's included:
Perfect for:
What's included:
Perfect for:
What's included:
If you don't leave our 90-minute session with at least three actionable improvements you can implement immediately, I'll refund 100% of the consultation fee. No questions asked.
All automation projects include 30 days of post-launch optimization. If the system doesn't meet the success criteria we define together in the discovery phase, I'll continue working at no additional cost until it does.
I only take on projects where I'm confident I can deliver measurable results. The discovery process ensures we're aligned on goals and feasibility before any major commitment.
Not necessarily. If you're starting from scratch, part of the strategy consultation involves recommending the right platform for your needs and budget. If you already have HubSpot, Marketo, Salesforce, or similar, I work within your existing ecosystem.
You'll see the system working immediately—automated emails sending, leads being scored, workflows executing. Meaningful business impact (improved conversion rates, pipeline growth) typically shows within 60-90 days as enough data accumulates to measure true performance.
That's exactly why custom-built funnels exist. I start every project by mapping YOUR specific buyer journey, sales process, and business model. The automation gets built around your reality, not forced into generic templates.
Absolutely. Most projects are collaborative—your team provides the industry expertise and content strategy, I handle the technical architecture and implementation. I also train your team on managing and optimizing the systems so you're never dependent on me long-term.
All projects include 30 days of post-launch support. After that, minor troubleshooting is typically covered via email. For ongoing maintenance, optimization, and updates, the Fractional Marketing Ops arrangement makes sense. I also provide documentation so your team or future contractors can maintain the systems.
Cost and speed. A full-time Marketing Ops Manager costs $80K-120K plus benefits—around $100K-150K total annually. My fractional option at $8K-15K/month gives you senior-level expertise without the overhead, and you can scale up or down based on needs. For project work, you get specific deliverables without any ongoing commitment.
Primary platforms: HubSpot, Marketo, Salesforce (with Pardot or Marketing Cloud), ActiveCampaign, and Outreach.io. I also integrate with data enrichment tools (ZoomInfo, Clearbit), analytics platforms (Google Analytics, Mixpanel), ad platforms (LinkedIn, Google), and can work with custom APIs for unique requirements.
You don't need to be technical at all. I handle all the technical implementation. What you need to bring is knowledge of your business—your customer journey, your sales process, your goals. I translate business requirements into technical solutions.
This is backwards. Automation isn't just for high-volume operations. Even with 50-100 leads per month, a proper nurture system can increase your conversion rate by 30-40%, effectively giving you the results of 150 leads while spending the same on acquisition.
Small volume is actually the best time to set up automation—you can test and optimize without the chaos of managing thousands of leads manually.
Complex sales processes benefit MOST from automation. The complexity is exactly why your team is drowning in manual work. Automation handles the complexity systematically—multi-stakeholder buying committees, long sales cycles, multiple product lines.
I've built systems for 12-18 month enterprise sales cycles with 5+ decision-makers. Complexity is manageable with the right architecture.
Most automation failures come from three mistakes: wrong platform choice, template-based implementation that doesn't match actual buyer behavior, or no ongoing optimization.
I start with YOUR buyer journey (not best practices), build for your specific needs (not templates), and include optimization in every project. Past failures don't predict future results when the approach is different.
If you're leaking 40-60% of leads due to poor follow-up and nurture, generating more leads just means more waste. Fix the leak first, then scale volume.
Think of it this way: Would you rather have 100 leads with 20% conversion (20 customers) or 200 leads with 10% conversion (20 customers)? Same outcome, but the first scenario costs half as much in acquisition spend.
Let's do the math: A marketing coordinator who manually manages campaigns costs $50K-65K annually. They can build maybe 2-3 campaigns per month, with high error rates and no time for optimization.
For a $5K project, you get a complete automated system that runs 24/7, handles unlimited volume, never makes mistakes, and frees up your team to be strategic.
The real question isn't "can we afford this?" It's "can we afford NOT to have this while our competitors do?"
In this 90-minute consultation, we'll:
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