Marketing Automation That Drives Revenue, Not Just Clicks

I turn complex B2B products into clear, results-driven campaigns. From heavily regulated finance to medical technology, I build marketing systems that generate qualified pipelines and accelerate growth—combining strategic thinking with hands-on technical execution.

Based in Sydney, I specialise in marketing automation, CRM integration, and performance-driven campaigns for B2B companies in finance, healthcare, and professional services. My approach: data analysis meets creative execution, ensuring strategies deliver measurable business impact from planning through launch.

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Yulia Khlopunova - Marketing Automation Strategist
20%
Improved Lead Conversion
Peninsula Australia, 2025
15%
Increased Qualified Leads
Marketing Automation Programs
35%
Campaign Engagement Growth
Lazard Asset Management

Strategic Marketing Across Regulated Industries

I specialise in turning technical products and services into campaigns that resonate with decision-makers in complex, heavily regulated sectors. My expertise spans the full marketing lifecycle—from automation architecture to creative execution.

⚙️

Marketing Automation & CRM

Expert in Marketo, Salesforce, and integrated marketing platforms. I build automated workflows that nurture leads, score engagement, and route qualified prospects seamlessly from first touch to sales handoff.

Key Tools:

  • Adobe Marketo Engage
  • Salesforce CRM
  • Custom HTML/CSS email development
  • Lead scoring & routing systems
📊

Performance Marketing & Funnel Optimization

I design and manage high-converting funnels across paid social, LinkedIn Ads, and content channels. Every campaign is built on data-driven insights, A/B testing, and continuous optimization to maximize ROI.

Key Capabilities:

  • Lead funnel design & filtering
  • Social media lead integration
  • Multi-channel campaign execution
  • Real-time performance monitoring
🎨

Creative Development & Brand Execution

From financial whitepapers to event collateral, I've produced 200+ marketing assets across industries. I manage cross-functional teams, external agencies, and maintain brand consistency across all touchpoints.

Key Deliverables:

  • Email campaigns & landing pages
  • Thought leadership content
  • Event & tradeshow materials
  • Award-winning integrated campaigns

Proven Experience in Complex B2B Sectors

HR Advisory & Professional Services

Currently leading marketing automation at Peninsula Australia, Australia's largest HR advisory firm. I've built targeted funnels for SafetyCheck products, business referral programs, and new service launches—integrating seamlessly with Salesforce to ensure data accuracy and sales alignment.

Finance & Asset Management

At Lazard Asset Management, I managed marketing for institutional investment products, navigating strict regulatory requirements while driving 35% engagement growth. Delivered 50+ financial whitepapers, quarterly outlooks, and client-facing materials.

Medical Technology & Healthcare

Created 200+ promotional assets annually at Becton Dickinson, supporting product launches, scientific conferences, and major tradeshows. Utilized Salesforce and marketing automation to improve email performance and lead generation in a highly technical sector.

Industries served: Finance, Healthcare, HR Advisory sectors

Marketing Systems That Deliver Results

Detailed case studies showcasing strategic automation implementations and measurable business impact.

Lead funnel optimization dashboard showing automated workflow
Peninsula Australia

Lead Funnel Optimisation System

Challenge

High-volume social media and paid ad leads were entering CRM with minimal qualification, overwhelming sales team with low-quality prospects.

Solution

Built performance marketing funnels with multi-tier filtering logic. Implemented custom Salesforce fields and Marketo workflows to automatically score, segment, and route leads based on engagement signals and firmographic data.

Results

  • 20% improvement in sales conversion rates
  • 15% increase in qualified lead flow
  • Reduced lead-to-sales handoff time through automated routing
  • Eliminated manual data entry between systems
Client onboarding automation email workflow
Peninsula Australia

Client Onboarding Automation Program

Challenge

New clients received inconsistent onboarding communication, leading to low engagement with additional services and support resources.

Solution

Designed and implemented multi-touch email automation workflow with dynamic content based on service tier and client industry. Built custom HTML templates aligned with brand guidelines and integrated behavioural triggers for personalised journeys.

Results

  • 15% increase in engagement metrics across onboarding sequence
  • Standardised client experience at scale
  • Freed marketing team from manual campaign sends
  • Foundation for retargeting and upsell campaigns
Award-winning institutional marketing campaign materials
Lazard Asset Management

Award-Winning Institutional Marketing Campaign

Challenge

Launch new investment strategy to institutional clients in highly competitive, regulated environment requiring sophisticated positioning.

Solution

Led 360° integrated campaign including content strategy, digital advertising, social media, and thought leadership. Coordinated with external agencies, compliance teams, and internal stakeholders to deliver cohesive multi-channel execution.

Results

  • 35% increase in campaign engagement
  • 1,200+ qualified leads generated annually
  • 2 industry awards for brand innovation
  • Established thought leadership in target market

Portfolio Gallery

A selection of marketing materials, campaigns, and creative work spanning B2B finance, healthcare, and professional services sectors.

Marketing campaign materials

Integrated Marketing Campaign

Multi-channel campaign materials

Digital marketing materials

Digital Campaign Assets

Social media & digital advertising

Print collateral

Marketing Collateral

Brochures & print materials

Email marketing templates

Email Marketing Templates

HTML email campaigns

Digital campaign graphics

Campaign Graphics

Digital advertising & social

Business cards and branding

Brand Identity Materials

Business cards & branding

Social media graphics

Social Media Content

Graphics & posts

Vertical marketing materials

Event Materials

Tradeshow & event collateral

Campaign overview

Campaign Strategy

360° integrated campaigns

Digital banner ads

Display Advertising

Banner ads & digital display

Web banners

Web Banners

Online advertising assets

Landing page designs

Landing Pages

Web design & conversion

Vertical print design

Print Design

Posters & promotional materials

Marketing flyers

Marketing Flyers

Product promotions

Event poster design

Event Poster

Large format print design

Medical technology brochure

Product Brochure

Medical technology sector

Healthcare marketing materials

Healthcare Materials

Patient information design

B2B marketing brochure

B2B Brochure

Corporate collateral

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Yulia Khlopunova — B2B Digital Marketing
B2B Performance Marketing · Sydney

Stop funding vanity metrics.
Start scaling your bottom line.

Most agencies report on clicks. I report on CRM-verified profit. I build B2B digital marketing systems that deliver a minimum 4× ROAS — backed by 100% account ownership from day one.

Get My 90-Day Revenue Roadmap → See client results
Yulia Khlopunova
12+
Years B2B Experience
$12M+
Managed spend across high-growth B2B sectors
94%
Client retention. They stay because of results, not contracts.
38%
Average CPA reduction within first 60 days of takeover
The Direct-to-Expert Model

Tired of being sold by a guru
and managed by an intern?

You work directly with the architect

Not a trainee. I personally oversee every optimisation, every line of copy, and every dollar of your spend.

Maximum 5 clients at any time

I limit my roster to ensure daily account monitoring and zero "set and forget" decay.

10-year senior track record

100% of strategy and execution handled by a specialist with verifiable results, not promises.

30-day rolling agreements only

No 6 or 12-month lock-ins. You stay because the numbers work, not because paperwork forces you to.

"In the agency model, your account is one of 50 managed by a junior. With my boutique practice, I give your business the same strategic intensity I would apply to my own."
✓ Senior-only guarantee: 100% strategy + execution by Yulia Khlopunova
Services

The Growth Engine Framework

Stop flooding your CRM with leads your sales team can't close. I bridge the gap between a click and a closed contract.

SEO / search graphic
01

Revenue-Focused SEO

Pain: Ranking for "junk" keywords with traffic but zero pipeline.

High-intent terms used by decision-makers. A pipeline of qualified demos your sales team can actually close.

Paid media / ROAS chart
02

High-Performance Paid Media

Pain: Scaling ad budget only scales waste and agency fees.

100% media-to-market guarantee. Every cent goes to the platform. Forensic optimisations drive a 4:1 return.

LinkedIn / B2B targeting
03

LinkedIn Lead Generation

Pain: LinkedIn feels expensive with no clear revenue attribution.

Engineered for high-ticket B2B acquisition. Targeted by decision-maker title, company size, and buying signals.

Email automation workflow
04

Email Automation

Pain: Nurture sequences that never convert to pipeline.

Behavioural email flows mapped to your B2B buying cycle. Every message triggers from a sales-qualifying action.

CRM / team alignment
05

Sales–Marketing Alignment

Pain: Marketing generates "leads" the sales team ignores.

CRM integration and real-time lead scoring from Day 1. Stop paying for leads — start paying for revenue opportunities.

Content strategy / guide
06

Positioning & Content Strategy

Pain: Generic content that copies competitors and converts nobody.

Positioning analysis and a Marketing Content Guide built around your buyers' actual objections.

Full Campaign Comparison
Service Platform / Channel KPI Timeline Best For
Email AutomationHubSpot / ActiveCampaignPipeline Velocity45–60 daysNurture → sales hand-off
Paid Social (Meta)Meta AdsROAS, CPL30 daysSMB, awareness + retargeting
CRM IntegrationSalesforce / HubSpotLead Score Accuracy2–4 weeksAll clients, Day 1 standard
Marketing Content GuideAll ChannelsContent Conversion Rate4 weeksPositioning, messaging clarity
Proof of Impact

Metrics that match your bank account,
not just your dashboard.

SaaS office / dashboard photo

Project: SaaS MRR Scale-Up

Challenge: Stagnant MRR with bloated ad spend and no attribution clarity.

Rebuilt the full-funnel architecture, integrated GA4 with HubSpot, eliminated $2.2k in monthly waste, and scaled from $20k to $115k MRR in 8 months.

475%MRR Growth
42%CPL Reduction
60%Lead Quality ↑
FinTech analytics / dashboard photo

Project: FinTech Lead Generation

Challenge: Low-quality leads flooding CRM, creating sales team friction.

Implemented lead scoring and rebuilt Google Search campaigns around high-intent terms. Lead-to-Opportunity rate jumped from 4% to 19%.

375%Opportunity Rate
150%Qualified Leads
300%ROI 6-month
Healthcare team / growth chart photo

Project: Healthcare B2B Expansion

Challenge: Launching into a competitive B2B market with zero digital presence.

Built SEO authority from scratch, launched targeted LinkedIn campaigns and content strategy. Organic traffic grew 200% in 5 months.

200%Organic Growth
#1Category Rankings
Manufacturing / team meeting photo

Project: Manufacturing Pipeline Automation

Challenge: Manual, inefficient sales pipeline with no marketing attribution.

Automated the full marketing-to-CRM funnel. Sales cycle reduced 50%, pipeline visibility became 100% measurable.

50%Sales Cycle ↓
100%Pipeline Visibility
The Transparency Manifesto

Escape any time.
Own everything forever.

You stay because I deliver results, not because a contract forces you to.

30-Day Rolling Agreements

No 6 or 12-month lock-ins. If I don't hit the agreed KPIs, you are free to walk. No penalties, no drama.

100% Account Portability

You own every pixel, every ad account, and 100% of historical data from minute one. Assets are never held hostage.

Full Off-boarding Manual

If you leave, I provide complete documentation so your next partner can pick up exactly where I left off.

Flat Management Fee

I never take a percentage of spend. Zero incentive to waste your budget. No hidden markups on software or creative assets.

Revenue-First Reporting

A 5-minute monthly video showing exactly how much revenue your campaigns generated — verified directly in your CRM.

Zero Margin on Media Budget

Every cent of ad spend goes directly to the platform. You see exactly what they charge. No skimming, ever.

The Specialist

You work with the expert,
not a trainee.

Professional headshot

Yulia Khlopunova

Growth Strategist & Principal

12 years in B2B performance marketing. Former lead for a $50M SaaS portfolio. Yulia personally architected the strategy that scaled a Sydney tech firm from $20k to $115k MRR in eight months. You work directly with her — not a junior account manager — on every strategy decision, every week.

B2B SEO Google Ads LinkedIn Ads CRM Strategy HubSpot GA4 Email Automation
Client Reviews

What B2B leaders say
after the first 90 days.

"

"Found $2,000 of waste in week one."

We had been through three agencies in two years. Yulia found $2,000 of monthly waste in our Google Ads during the first week. Our lead quality has since tripled, and for the first time we actually own our data. No more "trust the dashboard" conversations.

MT
Marcus T.
CEO, B2B SaaS
"

"Metrics that match our bank account."

No fluff, just facts. I don't get 40-page reports anymore; I get a 5-minute video showing exactly how much revenue we made this month and which campaign drove it. The best ROI we have seen in a decade of working with agencies.

SL
Sarah L.
Marketing Director, HealthTech
"

"The 30-day agreement changed everything."

I was terrified of another 12-month lock-in after our last agency disaster. The rolling contract made it a zero-risk move. We have stayed 18 months because results are consistent — our CPL dropped 45% and our sales team actually likes the leads now.

DK
David K.
Founder, Manufacturing Scale-up
Free Forensic Audit

Eliminate the risk of your next
"bad hire" before you spend a cent.

A 30-minute technical deep-dive into your accounts. Not a sales call disguised as advice.

The Forensic Audit

A 30-minute technical deep-dive into your ad accounts identifying at least $1,000 in immediate monthly savings. If I can't find it, I'll tell you to stay exactly where you are.

The Revenue Roadmap

A custom 90-day scaling plan designed to align your digital spend with your sales targets. Includes a 3-point action plan to reduce waste and scale what works.

Claim Your Free Forensic Audit →
Only 2 spots available for March 2026
Book a Call

Stop guessing.
Start scaling.

Book your free forensic audit or revenue roadmap session. I personally review every submission before responding.

Direct Line
+61 4XX XXX XXX
Location
Sydney, NSW, Australia
???? No sales pitch. No lock-in. Personally reviewed by Yulia within 24 hours.
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