Marketing Automation That Drives Revenue, Not Just Clicks
I turn complex B2B products into clear, results-driven campaigns. From heavily regulated finance to medical technology, I build marketing systems that generate qualified pipelines and accelerate growth—combining strategic thinking with hands-on technical execution.
Based in Sydney, I specialise in marketing automation, CRM integration, and performance-driven campaigns for B2B companies in finance, healthcare, and professional services. My approach: data analysis meets creative execution, ensuring strategies deliver measurable business impact from planning through launch.
Strategic Marketing Across Regulated Industries
I specialise in turning technical products and services into campaigns that resonate with decision-makers in complex, heavily regulated sectors. My expertise spans the full marketing lifecycle—from automation architecture to creative execution.
Marketing Automation & CRM
Expert in Marketo, Salesforce, and integrated marketing platforms. I build automated workflows that nurture leads, score engagement, and route qualified prospects seamlessly from first touch to sales handoff.
Key Tools:
- Adobe Marketo Engage
- Salesforce CRM
- Custom HTML/CSS email development
- Lead scoring & routing systems
Performance Marketing & Funnel Optimisation
I design and manage high-converting funnels across paid social, LinkedIn Ads, and content channels. Every campaign is built on data-driven insights, A/B testing, and continuous Optimisationation to maximise ROI.
Key Capabilities:
- Lead funnel design & filtering
- Social media lead integration
- Multi-channel campaign execution
- Real-time performance monitoring
Creative Development & Brand Execution
From financial whitepapers to event collateral, I've produced 200+ marketing assets across industries. I manage cross-functional teams, external agencies, and maintain brand consistency across all touchpoints.
Key Deliverables:
- Email campaigns & landing pages
- Thought leadership content
- Event & tradeshow materials
- Award-winning integrated campaigns
Proven Experience in Complex B2B Sectors
HR Advisory & Professional Services
Currently leading marketing automation at Peninsula Australia, Australia's largest HR advisory firm. I've built targeted funnels for SafetyCheck products, business referral programs, and new service launches—integrating seamlessly with Salesforce to ensure data accuracy and sales alignment.
Finance & Asset Management
At Lazard Asset Management, I managed marketing for institutional investment products, navigating strict regulatory requirements while driving 35% engagement growth. Delivered 50+ financial whitepapers, quarterly outlooks, and client-facing materials.
Medical Technology & Healthcare
Created 200+ promotional assets annually at Becton Dickinson, supporting product launches, scientific conferences, and major tradeshows. Utilised Salesforce and marketing automation to improve email performance and lead generation in a highly technical sector.
Marketing Systems That Deliver Results
Detailed case studies showcasing strategic automation implementations and measurable business impact.
Lead Funnel Optimisation System
Challenge
High-volume social media and paid ad leads were entering CRM with minimal qualification, overwhelming sales team with low-quality prospects.
Solution
Built performance marketing funnels with multi-tier filtering logic. Implemented custom Salesforce fields and Marketo workflows to automatically score, segment, and route leads based on engagement signals and firmographic data.
Results
- 20% improvement in sales conversion rates
- 15% increase in qualified lead flow
- Reduced lead-to-sales handoff time through automated routing
- Eliminated manual data entry between systems
Client Onboarding Automation Program
Challenge
New clients received inconsistent onboarding communication, leading to low engagement with additional services and support resources.
Solution
Designed and implemented multi-touch email automation workflow with dynamic content based on service tier and client industry. Built custom HTML templates aligned with brand guidelines and integrated behavioural triggers for personalised journeys.
Results
- 15% increase in engagement metrics across onboarding sequence
- Standardised client experience at scale
- Freed marketing team from manual campaign sends
- Foundation for retargeting and upsell campaigns
Award-Winning Institutional Marketing Campaign
Challenge
Launch new investment strategy to institutional clients in highly competitive, regulated environment requiring sophisticated positioning.
Solution
Led 360° integrated campaign including content strategy, digital advertising, social media, and thought leadership. Coordinated with external agencies, compliance teams, and internal stakeholders to deliver cohesive multi-channel execution.
Results
- 35% increase in campaign engagement
- 1,200+ qualified leads generated annually
- 2 industry awards for brand innovation
- Established thought leadership in target market
Portfolio Gallery
A selection of marketing materials, campaigns, and creative work spanning B2B finance, healthcare, and professional services sectors.
Tools & Technologies
Marketing Automation
CRM & Data
Creative & Development
AI & Emerging Tech
Experience
Marketing Automation Lead
Led strategic marketing automation initiatives for top-tier HR advisory firm, managing team of coordinators and specialists to execute integrated campaigns.
Key Achievements
- Built high-performance lead funnels with targeted filters, improving sales conversion by 20%
- Integrated Marketo and Salesforce with custom workflows, eliminating manual data entry
- Designed automated email programs (onboarding, retargeting, promotions) increasing engagement 15%
- Configured real-time alerts and performance monitoring to optimise campaign ROI
- Created advanced HTML email templates and landing pages aligned with brand standards
Marketing Automation Specialist
Developed new marketing channels and automation programs to expand market reach and improve lead quality.
Key Achievements
- Launched LinkedIn Ads channel and business referral program as new lead sources
- Built complex email workflows including client onboarding sequences and retargeting campaigns
- Created targeted funnels for performance marketing leads with seamless CRM integration, increasing qualified conversions 15%
- Maintained data integrity by monitoring lead pipelines and resolving sync issues across platforms
Creative Services Designer
Marketing professional managing B2B financial services campaigns for institutional investment audience.
Key Achievements
- Led local and international marketing projects, delivering strategic objectives on time and within budget
- Managed annual marketing budget with data-driven ROI Optimisationation
- Developed integrated campaigns (content, digital, social) driving 35% engagement increase and 1,200+ qualified leads annually
- Partnered with 3+ external agencies and participated in industry user groups, securing 2 award-winning campaigns
- Produced 50+ financial whitepapers, quarterly outlooks, and thought leadership content
Marketing and Web Support Specialist
Marketing specialist supporting medical technology company's product launches and scientific events.
Key Achievements
- Created 200+ promotional assets annually (EDMs, brochures, flyers) for launches and 10+ major tradeshows
- Collaborated cross-functionally to execute campaigns, achieving 10% increase in lead generation within 18 months
- Utilised Salesforce and marketing automation to improve email performance (open rates and click-through)
- Coded email campaigns in HTML/CSS ensuring brand consistency
- Managed events including roadshows, client meetings, and scientific workshops with increased attendance
Let's Connect
I'm always interested in connecting with organisations looking to improve their marketing automation, optimise lead generation, or build complex B2B campaign challenges. Whether you're scaling your marketing operations, entering regulated markets, or need strategic guidance on marketing technology—I'd love to discuss how I can contribute to your company's goals.
EMAIL: yuliak@mail.com
MOBILE: 0410 831 095
LOCATION: Sydney, Australia
