Yulia Khlopunova — B2B Digital Marketing
B2B Performance Marketing · Sydney

Stop funding vanity metrics.
Start scaling your bottom line.

Most agencies report on clicks. I report on CRM-verified profit. I build B2B digital marketing systems that deliver a minimum 4× ROAS — backed by 100% account ownership from day one.

Yulia Khlopunova
12+
Years B2B Experience
$12M+
Managed spend across high-growth B2B sectors
94%
Client retention. They stay because of results, not contracts.
38%
Average CPA reduction within first 60 days of takeover

Tired of being sold by a guru
and managed by an intern?

You work directly with the architect

Not a trainee. I personally oversee every optimisation, every line of copy, and every dollar of your spend.

Maximum 5 clients at any time

I limit my roster to ensure daily account monitoring and zero "set and forget" decay.

10-year senior track record

100% of strategy and execution handled by a specialist with verifiable results, not promises.

30-day rolling agreements only

No 6 or 12-month lock-ins. You stay because the numbers work, not because paperwork forces you to.

"In the agency model, your account is one of 50 managed by a junior. With my boutique practice, I give your business the same strategic intensity I would apply to my own."
✓ Senior-only guarantee: 100% strategy + execution by Yulia Khlopunova

The Growth Engine Framework

Stop flooding your CRM with leads your sales team can't close. I bridge the gap between a click and a closed contract.

Paid media / ROAS chart
01

Set up and Installation of Paid Media

Pain: Scaling ad budget only scales waste and agency fees.

100% media-to-market guarantee. Every cent goes to the platform. Forensic optimisations drive a 4:1 return.

Email automation workflow
02

Email Automation

Pain: Nurture sequences that never convert to pipeline.

Behavioural email flows mapped to your B2B buying cycle. Every message triggers from a sales-qualifying action.

Content strategy / guide
03

Positioning & Content Strategy

Pain: Generic content that copies competitors and converts nobody.

Positioning analysis and a Marketing Content Guide built around your buyers' actual objections.

Service Platform / Channel KPI Timeline Best For
Email AutomationHubSpot / ActiveCampaignPipeline Velocity45–60 daysNurture → sales hand-off
Paid Social (Meta)Meta AdsROAS, CPL30 daysSMB, awareness + retargeting
CRM IntegrationSalesforce / HubSpotLead Score Accuracy2–4 weeksAll clients, Day 1 standard
Marketing Content GuideAll ChannelsContent Conversion Rate4 weeksPositioning, messaging clarity

Metrics that match your bank account,
not just your dashboard.

SaaS office / dashboard photo

Project: SaaS MRR Scale-Up

Challenge: Stagnant MRR with bloated ad spend and no attribution clarity.

Rebuilt the full-funnel architecture, integrated GA4 with HubSpot, eliminated $2.2k in monthly waste, and scaled from $20k to $115k MRR in 8 months.

475%MRR Growth
42%CPL Reduction
60%Lead Quality ↑
FinTech analytics / dashboard photo

Project: FinTech Lead Generation

Challenge: Low-quality leads flooding CRM, creating sales team friction.

Implemented lead scoring and rebuilt Google Search campaigns around high-intent terms. Lead-to-Opportunity rate jumped from 4% to 19%.

375%Opportunity Rate
150%Qualified Leads
300%ROI 6-month
Healthcare team / growth chart photo

Project: Healthcare B2B Expansion

Challenge: Launching into a competitive B2B market with zero digital presence.

Built SEO authority from scratch, launched targeted LinkedIn campaigns and content strategy. Organic traffic grew 200% in 5 months.

200%Organic Growth
#1Category Rankings
Manufacturing / team meeting photo

Project: Manufacturing Pipeline Automation

Challenge: Manual, inefficient sales pipeline with no marketing attribution.

Automated the full marketing-to-CRM funnel. Sales cycle reduced 50%, pipeline visibility became 100% measurable.

50%Sales Cycle ↓
100%Pipeline Visibility

Escape any time.
Own everything forever.

You stay because I deliver results, not because a contract forces you to.

30-Day Rolling Agreements

No 6 or 12-month lock-ins. If I don't hit the agreed KPIs, you are free to walk. No penalties, no drama.

100% Account Portability

You own every pixel, every ad account, and 100% of historical data from minute one. Assets are never held hostage.

Flat Management Fee

I never take a percentage of spend. Zero incentive to waste your budget. No hidden markups on software or creative assets.

You work with the expert,
not a trainee.

Yulia Khlopunova

Yulia Khlopunova

Growth Strategist & Principal

12 years in B2B performance marketing. Former lead for a $50M SaaS portfolio. Yulia personally architected the strategy that scaled a Sydney tech firm from $20k to $115k MRR in eight months. You work directly with her — not a junior account manager — on every strategy decision, every week.

CRM Strategy HubSpot Email Automation Lead Scoring Segmentation

What B2B leaders say
after the first 90 days.

"

"Found $2,000 of waste in week one."

We had been through three agencies in two years. Yulia found $2,000 of monthly waste in our Google Ads during the first week. Our lead quality has since tripled, and for the first time we actually own our data. No more "trust the dashboard" conversations.

MT
Marcus T.
CEO, B2B SaaS
"

"Metrics that match our bank account."

No fluff, just facts. I don't get 40-page reports anymore; I get a 5-minute video showing exactly how much revenue we made this month and which campaign drove it. The best ROI we have seen in a decade of working with agencies.

SL
Sarah L.
Marketing Director, HealthTech
"

"The 30-day agreement changed everything."

I was terrified of another 12-month lock-in after our last agency disaster. The rolling contract made it a zero-risk move. We have stayed 18 months because results are consistent — our CPL dropped 45% and our sales team actually likes the leads now.

DK
David K.
Founder, Manufacturing Scale-up

Eliminate the risk of your next
"bad hire" before you spend a cent.

A 30-minute technical deep-dive into your accounts. Not a sales call disguised as advice.

The Forensic Audit

A 30-minute technical deep-dive into your ad accounts identifying at least $1,000 in immediate monthly savings. If I can't find it, I'll tell you to stay exactly where you are.

The Revenue Roadmap

A custom 90-day scaling plan designed to align your digital spend with your sales targets. Includes a 3-point action plan to reduce waste and scale what works.

Claim Your Free Audit →
Only 2 spots available for March 2026

Stop guessing.
Start scaling.

Book your free forensic audit or revenue roadmap session. I personally review every submission before responding.

Direct Line
+61 410 831 095
Location
Sydney, NSW, Australia
Request My Free Audit →
No sales pitch. No lock-in. Personally reviewed by Yulia within 24 hours.
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