B2B Performance Marketing · Sydney
Stop funding vanity metrics. Start scaling your bottom line.
Most agencies report on clicks. I report on CRM-verified profit. I build B2B digital marketing systems that deliver a minimum 4× ROAS — backed by 100% account ownership from day one.
"In the agency model, your account is one of 50 managed by a junior. Here, you get the same strategic intensity I'd apply to my own business."
— Yulia KhlopunovaThe Direct-to-Expert Model
Tired of being sold by a guru and managed by an intern?
A clear framework designed to eliminate waste, build attribution, and make every dollar accountable.
Step #1: Diagnose & Audit
A forensic deep-dive into your accounts to identify wasted spend, attribution gaps, and quick wins — before a single new dollar is committed.
Contact Now →Step #2: Build the Growth Engine
I architect your full-funnel system — paid media, email automation, and CRM integration — mapped precisely to your B2B buying cycle.
Explore Services →Step #3: Scale What Works
Weekly optimisations, CRM-verified reporting, and a 30-day rolling agreement — you stay because the numbers work, not because paperwork forces you to.
See Proof of Impact →Find Your Fit
Which quiz is right for you?
Choose the quick 7-question version for instant results, or take the full 17-question diagnostic for a personalised report delivered to your inbox.
Find your exact marketing fit
Answer 7 quick questions about your business and I'll show you exactly which service will move the needle — no email, no sales pitch, instant result.
No email required. Results appear immediately.
The Specialist Behind the Strategy
You work with the expert, not a trainee
12 years in B2B performance marketing. Former lead for a $50M SaaS portfolio. You work directly with Yulia on every strategy decision, every week.
You work directly with the architect
Not a trainee. I personally oversee every optimisation, every line of copy, and every dollar of your spend.
Maximum 5 clients at any time
I limit my roster to ensure daily account monitoring and zero "set and forget" decay.
30-day rolling agreements only
No 6 or 12-month lock-ins. You stay because the numbers work, not because paperwork forces you to.
Flat management fee — zero % of spend
Zero incentive to waste your budget. No hidden markups on software or creative assets.
Four Specialist Packages
End-to-end B2B marketing systems — not tactics in isolation
Social Media Content & Publishing
Your brand is invisible where your buyers spend their time.End-to-end social media management across Facebook, Instagram, LinkedIn, and YouTube — including scroll-stopping written content, branded image creation, and short-form Reels/video production. Consistent, on-brand, and scheduled for maximum reach.
- Platform strategy & content calendar
- Copywriting, graphic & image creation
- Reels & short-form video production
- FB · IG · LinkedIn · YouTube publishing
Major Marketing Audit
You can't fix what you haven't measured — and most audits only scratch the surface.A comprehensive diagnostic of your entire revenue engine: customer profiles and ICP validation, full product-market fit analysis, customer journey mapping (CJM), RFM analytics and cohort segmentation, and purpose-built funnels for each buyer profile. Delivered as an actionable report with a prioritised 90-day roadmap.
- ICP & customer profile development
- Customer Journey Mapping (CJM)
- RFM analytics & cohort segmentation
- Full-funnel build for each customer segment
Conversion-Focused Website
Your website talks about you — not about the problems your buyers are losing sleep over.A B2B website built around your target market's pains, not your org chart. Includes strategic copywriting aligned to buyer intent, lead magnets designed to capture high-value prospects, and an embedded interactive calculator that demonstrates ROI before they ever speak to sales.
- Pain-led messaging & strategic copywriting
- Lead magnet strategy & asset creation
- Interactive ROI / savings calculator
- Conversion architecture & CTA optimisation
Industry Interactive Calculator
Prospects leave your site without understanding the cost of doing nothing.A bespoke, embeddable ROI or cost-savings calculator built specifically for your industry — the most powerful lead qualification tool available. Visitors input their numbers; the calculator shows them their pain in dollars and positions your solution as the obvious fix. Captures data, qualifies intent, and integrates directly with your CRM.
- Industry-specific calculator logic & UX design
- Branded, embeddable widget
- Lead capture & CRM integration
- Result-personalised CTA sequences
Proof of Impact
Metrics that match your bank account, not just your dashboard.
Real B2B challenges, real results — verified against CRM revenue, not vanity dashboards.
Challenge: Stagnant MRR with bloated ad spend and no attribution clarity.
SaaS MRR Scale-Up: $20k → $115k in 8 Months
Rebuilt full-funnel architecture, integrated GA4 with HubSpot, eliminated $2.2k in monthly waste, and scaled MRR 475% with a 42% CPL reduction.
Challenge: Low-quality leads flooding CRM, creating sales team friction.
FinTech: Lead-to-Opportunity Rate from 4% to 19%
Implemented lead scoring and rebuilt Google Search campaigns around high-intent terms. Qualified leads up 150%, 6-month ROI at 300%.
Challenge: Launching into a competitive B2B market with zero digital presence.
Healthcare B2B: 200% Organic Growth in 5 Months
Built SEO authority from scratch, launched targeted LinkedIn campaigns and content strategy. Achieved #1 category rankings within 5 months.
Challenge: Manual, inefficient sales pipeline with no marketing attribution.
Manufacturing: Sales Cycle Reduced 50%, Full Pipeline Visibility
Automated the full marketing-to-CRM funnel. Sales cycle reduced by half, pipeline visibility became 100% measurable from first touch.
No Lock-Ins. No Hidden Fees. No Juniors.
Ready to build marketing that actually works?
Whether you need a single specialist package or a full B2B growth system, the conversation starts with understanding your business — no pressure, no pitch decks, no wasted time.
⚡ Maximum 5 clients at any time
Client Reviews
What B2B leaders say after the first 90 days.
"Found $2,000 of waste in week one."
We had been through three agencies in two years. Yulia found $2,000 of monthly waste in our Google Ads during the first week. Our lead quality has since tripled, and for the first time we actually own our data. No more "trust the dashboard" conversations.
"Metrics that match our bank account."
No fluff, just facts. I don't get 40-page reports anymore; I get a 5-minute video showing exactly how much revenue we made this month and which campaign drove it. The best ROI we've seen in a decade of working with agencies.
"The 30-day agreement changed everything."
I was terrified of another 12-month lock-in after our last agency disaster. The rolling contract made it a zero-risk move. We've stayed 18 months because results are consistent — our CPL dropped 45% and our sales team actually likes the leads now.
"Senior-only attention from day one."
With every previous agency, the senior account manager disappeared after the sales call. Yulia personally reviews every campaign, every week. Within 60 days our CPA had dropped 38% — and we had the attribution data to prove exactly why.
Get in Touch
Let's talk about what your business actually needs.
No sales pitch. No generic proposals. Just a direct conversation with Yulia about your goals, your gaps, and the fastest path to results.
💬 What happens next?
Fill in the form and Yulia will personally review your submission. You'll get a direct, honest response — either a tailored recommendation or a request for a short call to understand your situation better.
⚡ Maximum 5 clients at any time — availability is limited
Start Today
Your next B2B marketing win starts with a conversation.
30-day rolling agreements, senior-only execution, and strategies built around your buyers — not industry templates. Let's make it happen.
