MONDAY — BUSINESS · AUTHORITY · LEAD WITH THE PROBLEM peak reach · lunch scroll · evening peak
| TIME | PLATFORM | FORMAT | TOPIC |
|---|
| 9:00 AMpeak reach | Instagram | Carousel | #20 — "Australian-made" is one of the most misunderstood claims in supplements. Here's what it actually means — and what it doesn't. |
| 12:00 PMlunch scroll | Facebook | Post | #20 — Adapted Facebook version (ready to publish). Drive comments with "Drop a brand in the comments and we'll tell you what's in it." |
| 6:00 PMevening peak | TikTok | Reels | #16 — "How to read a supplement label in 60 seconds" — talking head, 3 red flags on-screen, no props needed. |
TUESDAY — BUSINESS · CLINICAL PROOF · DOSE EDUCATION clinical thresholds, label dressing
| TIME | PLATFORM | FORMAT | TOPIC |
|---|
| 9:00 AMpeak reach | Instagram | Carousel | #04 — "The supplement industry has a label-dressing problem." 5 slides: define it, show how to spot it, close with the Calmerceuticals standard. |
| 11:00 AMmid-morning | Instagram | Stories | #06 — Poll: "How long did you take collagen before you gave up?" — 4 options. Screenshot results, repost as a follow-up story with the clinical timeline. |
| 6:00 PMevening peak | TikTok | Reels | #03 — "You read the label. It said 10,000mg. So why isn't it working?" — Scenario 2 Reels script (dose reveal). Talent holds generic tub. 17 sec. |
WEDNESDAY — EXPERTISE · SCIENCE · BUILD TRUST THROUGH SPECIFICITY absorption data · structural collagen
| TIME | PLATFORM | FORMAT | TOPIC |
|---|
| 9:00 AMpeak reach | Instagram | Carousel | #19 — "Powder vs liquid vs capsule collagen — a clinical comparison." Side-by-side absorption data. Let the numbers close the argument. |
| 12:00 PMlunch | Facebook | Post | #18 — "The oestrogen-collagen connection nobody talks about after 40." Deeper read for the FB audience — 30% collagen loss in 5 years post-menopause, why supplementation is structural not cosmetic. |
| 7:00 PMevening | YouTube | Shorts | #21 — "Your gut lining renews every 3–5 days." Hook: gut renewal cycle → why daily consistency beats occasional dosing. Tie to Longevity formula. 20 sec. |
THURSDAY — EXPERTISE · SOCIAL PROOF · WARM THE AUDIENCE published numbers · quiz stories · ugc
| TIME | PLATFORM | FORMAT | TOPIC |
|---|
| 9:00 AMpeak reach | Instagram | Carousel | #09 — "What 10,000mg of VERISOL® does in 8 weeks — the published numbers." 3 clinical stats, 5 slides, study context visible. Data-first, no hype. |
| 12:00 PMlunch | Instagram | Stories | #14 — "Which formula is right for you?" — 4-question quiz stories. Routes to product pages. Drives DMs from warm audience built Mon–Thu. |
| 6:00 PMevening peak | TikTok | Reels | #08 — "She'd tried four collagen brands." UGC-format creator video. Before / week 6 / dermatologist reaction. Verified review quote on-screen at the close. |
FRIDAY — LIGHT · RELATABLE · HIGH SHAREABILITY perimenopause · vitamin c explainer
| TIME | PLATFORM | FORMAT | TOPIC |
|---|
| 10:00 AMFri peak | Instagram | Reels | #02 — "Hot flushes at 3am. Skin drying out. No one told you perimenopause starts in your 30s." Relatable, fast-paced, 4 symptoms in 15 sec. Save-worthy for the audience who's been quietly Googling this. |
| 3:00 PMFri wind-down | Facebook / Telegram | Post | #17 — "Why Vitamin C is in our collagen formula — and why it's not optional." Lighter science explainer. Short, specific, no jargon. Friday-friendly read. |
SATURDAY — ENGAGEMENT · UGC · COMMUNITY keyword automation · real reviews
| TIME | PLATFORM | FORMAT | TOPIC |
|---|
| 10:00 AMSat peak | Instagram | Stories | #29 — "DM us the word PROOF." Keyword automation trigger. Stories slide: navy background, gold text, single instruction. Deploy ManyChat flow before posting. |
| 12:00 PMmidday | Instagram | Carousel | #10 — "PeriCalm at week 4: what customers report, in their words." 5 verified reviews by symptom. Real names, real outcomes — no stock imagery. |
SUNDAY — SOFT SELL · OFFER · THE WEEK CLOSES WITH A CTA clinical timeline · objection clearance
| TIME | PLATFORM | FORMAT | TOPIC |
|---|
| 11:00 AMSun browse | Instagram / TikTok | Carousel | #24 — "What week 4 looks like. Week 8. Week 12." Clinical results timeline. The audience has been warmed all week — this is the evidence-based close. CTA: start your protocol. |
| 3:00 PMSun afternoon | Facebook / Telegram | Post | #30 — "Same-day dispatch. Free express on subscription. 30-day returns. What else do you need?" Objection-clearance post. 5 hesitations, 5 sentences, one link. |
⚡ monospace edition · brand voice: expert, clinical, specific. every number, every claim sourced from published data.
🖼 all visuals follow navy/gold palette, no stock photography. carousel slides use clean sans-mono hybrid with clinical study context.
