Yulia Khlopunova — B2B Digital Marketing
B2B Performance Marketing · Sydney

Stop funding vanity metrics. Start scaling your bottom line.

Most agencies report on clicks. I report on CRM-verified profit. I build B2B digital marketing systems that deliver a minimum 4× ROAS — backed by 100% account ownership from day one.

Yulia Khlopunova
"In the agency model, your account is one of 50 managed by a junior. Here, you get the same strategic intensity I'd apply to my own business." — Yulia Khlopunova
12+ Years B2B Experience
$12M+ Managed spend across high-growth B2B sectors
94% Client retention — they stay because of results
38% Average CPA reduction within first 60 days
The Direct-to-Expert Model

Tired of being sold by a guru and managed by an intern?

A clear framework designed to eliminate waste, build attribution, and make every dollar accountable.

1

Diagnose & Audit

Scaling ad budget only scales waste and agency fees.

A forensic deep-dive into your accounts to identify wasted spend, attribution gaps, and quick wins — before a single new dollar is committed.

Contact Now →
2

Build the Growth Engine

Nurture sequences that never convert to pipeline.

I architect your full-funnel system — content creation, email automation, and interactive lead capture — mapped precisely to your B2B buying cycle.

Explore Services →
3

Scale What Works

Generic content that copies competitors and converts nobody.

Weekly optimisations, CRM-verified reporting, and a 30-day rolling agreement — you stay because the numbers work, not because paperwork forces you to.

See Proof of Impact →
Find Your Fit

Which quiz is right for you?

Choose the quick 7-question version for instant results, or take the full 17-question diagnostic for a personalised report delivered to your inbox.

Quick Fit Quiz
7 Questions · Instant Results · No Email

Find out which service moves the needle for your business — no email, no pitch, instant result.

Full Growth Diagnostic
17 Questions · Personalised Report · Emailed to You

A deeper assessment with specific recommendations emailed to your inbox within 24 hours.

7 Questions · 3 Minutes · Instant Results

Find your exact marketing fit

Answer 7 quick questions about your business and I'll show you exactly which service will move the needle — no email, no sales pitch, instant result.

Question 1 of 7  ·  14%

Your recommended service

Claim Your Free Audit →

Advanced · 17 Questions · 8 Minutes

Your complete B2B growth diagnostic

A deeper assessment of your entire marketing and revenue engine — email, content, lead generation, and AI readiness. Get a personalised report with specific recommendations delivered to your inbox.

Min. ROAS guarantee
38%
Avg CPA reduction
94%
Client retention rate
Begin the Diagnostic →

🔒 Your data is never shared. Reviewed personally by Yulia within 24 hours.

Yulia Khlopunova
The Specialist Behind the Strategy

You work with the expert, not a trainee

12 years in B2B performance marketing. Former lead for a $50M SaaS portfolio. You work directly with Yulia on every strategy decision, every week.

You work directly with the architect

Not a trainee. I personally oversee every optimisation, every line of copy, and every dollar of your spend.

Maximum 5 clients at any time

I limit my roster to ensure daily account monitoring and zero "set and forget" decay.

30-day rolling agreements only

No 6 or 12-month lock-ins. You stay because the numbers work, not because paperwork forces you to.

Flat management fee — zero % of spend

Zero incentive to waste your budget. No hidden markups on software or creative assets.

Three Specialist Services

A complete system — not tactics in isolation

We build the system that attracts, nurtures, and converts. Content captures attention. Email nurtures trust. Calculators turn visitors into qualified leads.
01

Content Creation & Publishing

Your brand is invisible where your buyers spend their time.

End-to-end content creation across social, email, and web — including scroll-stopping written content, branded visuals, short-form video, and campaign copy. Consistent, on-brand, and built to convert browsers into buyers.

  • Platform strategy & content calendar
  • Copywriting, graphic & image creation
  • Reels & short-form video production
  • Email newsletters & campaign copy
  • FB · IG · LinkedIn · YouTube publishing
02

Email Marketing & Automations

Your email list is your most valuable asset — most businesses treat it like an afterthought.

End-to-end email marketing strategy and execution — from welcome flows and nurture sequences to abandoned cart recovery and post-purchase campaigns. Every automation is built to move prospects through your pipeline and convert subscribers into paying clients.

  • Welcome flows & onboarding sequences
  • Abandoned cart & re-engagement campaigns
  • Post-purchase & upsell automations
  • Segmentation & personalisation strategy
  • A/B testing & performance reporting
  • Klaviyo · Mailchimp · ActiveCampaign
03

Interactive Calculators & Lead Magnets

Prospects leave your site without understanding the cost of doing nothing.

A bespoke, embeddable ROI or cost-savings calculator built specifically for your industry — the most powerful lead qualification tool available. Visitors input their numbers; the calculator shows them their pain in dollars and positions your solution as the obvious fix. Paired with high-value lead magnets that capture and qualify the right prospects.

  • Industry-specific calculator logic & UX design
  • Branded, embeddable widget
  • Lead capture & CRM integration
  • Result-personalised CTA sequences
  • Lead magnet strategy & asset creation
Content attracts. Email nurtures. Calculators convert.
Three services that work harder together than any one alone. Most clients start with one and expand as results compound.
Get a Quote →

Ready to build marketing that actually works?

Whether you need a single specialist package or a full B2B growth system, the conversation starts with understanding your business — no pressure, no pitch decks, no wasted time.

⚡ Maximum 5 clients at any time — availability is limited

Client Reviews

What B2B leaders say after the first 90 days.

"Found $2,000 of waste in week one."

We had been through three agencies in two years. Yulia found $2,000 of monthly waste in our Google Ads during the first week. Our lead quality has since tripled, and for the first time we actually own our data. No more "trust the dashboard" conversations.

MT
Marcus T.
CEO, B2B SaaS

"Metrics that match our bank account."

No fluff, just facts. I don't get 40-page reports anymore; I get a 5-minute video showing exactly how much revenue we made this month and which campaign drove it. The best ROI we've seen in a decade of working with agencies.

SL
Sarah L.
Marketing Director, HealthTech

"The 30-day agreement changed everything."

I was terrified of another 12-month lock-in after our last agency disaster. The rolling contract made it a zero-risk move. We've stayed 18 months because results are consistent — our CPL dropped 45% and our sales team actually likes the leads now.

DK
David K.
Founder, Manufacturing Scale-up

"Senior-only attention from day one."

With every previous agency, the senior account manager disappeared after the sales call. Yulia personally reviews every campaign, every week. Within 60 days our CPA had dropped 38% — and we had the attribution data to prove exactly why.

AR
Amanda R.
COO, B2B Technology
Get in Touch

Let's talk about what your business actually needs.

No sales pitch. No generic proposals. Just a direct conversation with Yulia about your goals, your gaps, and the fastest path to results.

Every enquiry is personally reviewed by Yulia — no junior handoffs, ever
Response within 24 hours with a clear recommendation, not a sales deck
Flexible engagements — single packages or full B2B growth systems
30-day rolling agreements — no lock-ins, no risk, no paperwork pressure

💬 What happens next?

Fill in the form and Yulia will personally review your submission. You'll get a direct, honest response — either a tailored recommendation or a request for a short call to understand your situation better.

⚡ Maximum 5 clients at any time — availability is limited

Prefer to talk first?

Book a free 20-minute strategy call

Skip the form and pick a time directly. I'll come prepared with questions specific to your business — no pitch, no pressure.

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Or send an enquiry

No sales pitch. No lock-in. Personally reviewed by Yulia within 24 hours.

Start Today

Your next B2B marketing win starts with a conversation.

30-day rolling agreements, senior-only execution, and strategies built around your buyers — not industry templates.

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