Experience
Marketing Automation Lead
March 2025 – Present
Peninsula Australia
- Engineered end-to-end performance funnels across social and paid channels — built with precise lead scoring filters that delivered a 20% lift in sales conversion by ensuring only high-intent prospects reached the sales team.
- Architected seamless data flows between web forms, Marketo, and Salesforce — eliminating manual entry, closing sync gaps, and giving the sales team a single source of truth for every lead.
- Designed and deployed automated email programs (onboarding, retargeting, promotional) using dynamic content and A/B testing, increasing campaign engagement by 15%.
- Led a team of marketing coordinators and specialists — setting priorities, removing blockers and maintaining velocity across all email campaigns.
- Hand-coded advanced HTML/CSS email templates and landing pages — delivering pixel-accurate, brand-compliant assets without agency dependency.
- Built real-time monitoring and trigger alerts across campaign infrastructure — enabling rapid response to lead flow issues and sustaining data integrity at scale.
Marketing Automation Specialist
January 2024 – March 2025
Peninsula Australia
- Opened new revenue channels from scratch — built and scaled LinkedIn Ads, SafetyCheck nurture, and a Business Referral program, expanding market reach beyond existing audiences.
- Designed complex multi-step email workflows for new client onboarding and retargeting — sequences that guided prospects from first touch to conversion with minimal manual intervention.
- Built targeted performance funnels for social and paid leads with full CRM integration, increasing qualified lead conversion by 15%.
- Maintained data accuracy across the full lead pipeline — diagnosing and resolving sync issues between web forms, Salesforce, and Marketo before they impacted sales.
Creative Services Designer
October 2018 – May 2023
Lazard Asset Management
- Owned the full marketing output for a global asset manager — leading local and international projects with cross-functional and agency teams, delivering on-time, on-budget, every time.
- Managed the annual marketing budget with a data-driven allocation approach, optimising spend across channels to maximise ROI without overspending.
- Built and launched 360-degree integrated campaigns (content, digital ads, social) that drove a 35% increase in engagement and generated 1,200+ qualified leads annually.
- Partnered with 3+ external agencies and participated in 3 industry user groups — producing 2 award-winning campaigns recognised for brand innovation.
- Created 50+ high-impact assets per year — financial whitepapers, quarterly outlooks, client collateral — that positioned the firm as a credible thought leader.
Marketing & Web Support Specialist
February 2015 – October 2018
Becton Dickinson Biosciences
- Produced 200+ promotional assets annually — EDMs, flyers, brochures — supporting product launches, scientific talks and 10+ major trade shows, measurably increasing brand visibility.
- Collaborated with cross-functional teams to execute product marketing campaigns that drove a 10% increase in lead generation within 18 months.
- Coded email campaigns directly in HTML and CSS — ensuring consistent branding and messaging without relying on design tools or external vendors.
- Managed events end-to-end — roadshows, trade shows, client workshops — improving attendance and engagement year-over-year.
- Led 3 consecutive international volunteer projects in Papua New Guinea (2015–2017), managing 10–15 person teams — demonstrating leadership, adaptability, and composure under pressure.
Key Achievements at a Glance
20%
Sales conversion improvement through funnel optimisation at Peninsula
15%
Qualified lead conversion lift via targeted paid social funnels
35%
Engagement increase from 360° campaigns at Lazard Asset Management
1,200+
Annual qualified leads generated at Lazard AM
