I specialise in email marketing systems and social media content that converts, not just content that looks good. My work combines strategic thinking, industry brand voice accuracy, and full technical execution: from email marketing automation flows to HTML email builds to social media content.

Most B2B businesses and brands are leaving 30-40% of their email revenue on the table. Not from lack of audience, but from under-engineered sequences. A welcome email is not an automation strategy. A content calendar is not a social media strategy. I build systems: flows that respond to behaviour, content that builds credibility before it asks for a sale, and email templates that match your clinical positioning pixel-for-pixel.

Onboarding Email Automation (E1-E9)

9-email onboarding sequence mapped across 60 days: welcome, science validation, anti-churn at Day 21 (addresses the 67% quit stat), Week 4 signal, Week 8 results, referral. With SMS nodes at Day 28 & 56.

Lead Retargeting Flow

Email automation: page visit, cart abandon, email click, 30-day inactive - each branch with 3 emails mapped to the specific objection. Exits on purchase. Routes into onboarding.

HTML Email Design & Templates

Fully responsive emails built from code, not a template. Hand-coded responsive emails with full control over layout, colour, typography, and mobile rendering. Hex-accurate to your brand palette.

Social Media Content Strategy

Platform-native content across Instagram, Facebook, and TikTok. Each piece mapped to a funnel stage and time-slotted by peak reach window. Mon-Wed: business/authority, Thu-Fri: expertise, Sat-Sun: engagement.