Yulia Khlopunova Marketing · B2B Performance · Sydney
Stop funding vanity metrics. Start scaling your bottom line.
Most agencies report on clicks. I report on CRM-verified profit. I build B2B digital marketing systems that deliver a minimum 4× ROAS — backed by 100% account ownership from day one.
"In the agency model, your account is one of 50 managed by a junior. Here, you get the same strategic intensity I'd apply to my own business."
— Yulia KhlopunovaThe Direct-to-Expert Model
Tired of being sold by a guru and managed by an intern?
A clear framework designed to eliminate waste, build attribution, and make every dollar accountable.
Step #1: Diagnose & Audit
A forensic deep-dive into your accounts to identify wasted spend, attribution gaps, and quick wins — before a single new dollar is committed.
Contact Now →Step #2: Build the Growth Engine
I architect your full-funnel system — paid media, email automation, and CRM integration — mapped precisely to your B2B buying cycle.
Explore Services →Step #3: Scale What Works
Weekly optimisations, CRM-verified reporting, and a 30-day rolling agreement — you stay because the numbers work, not because paperwork forces you to.
See Proof of Impact →Find Your Fit
Which quiz is right for you?
Choose the quick 7-question version for instant results, or take the full 17-question diagnostic for a personalised report delivered to your inbox.
Find your exact marketing fit
Answer 7 quick questions about your business and I'll show you exactly which service will move the needle — no email, no sales pitch, instant result.
No email required. Results appear immediately.
The Specialist Behind the Strategy
You work with the expert, not a trainee
12 years in B2B performance marketing. Former lead for a $50M SaaS portfolio. You work directly with Yulia on every strategy decision, every week.
You work directly with the architect
Not a trainee. I personally oversee every optimisation, every line of copy, and every dollar of your spend.
Maximum 5 clients at any time
I limit my roster to ensure daily account monitoring and zero "set and forget" decay.
30-day rolling agreements only
No 6 or 12-month lock-ins. You stay because the numbers work, not because paperwork forces you to.
Flat management fee — zero % of spend
Zero incentive to waste your budget. No hidden markups on software or creative assets.
Four Specialist Packages
End-to-end B2B marketing systems — not tactics in isolation
Social Media Content & Publishing
Your brand is invisible where your buyers spend their time.End-to-end social media management across Facebook, Instagram, LinkedIn, and YouTube — including scroll-stopping written content, branded image creation, and short-form Reels/video production.
- Platform strategy & content calendar
- Copywriting, graphic & image creation
- Reels & short-form video production
- FB · IG · LinkedIn · YouTube publishing
Strategic Marketing Audit
You can't fix what you haven't measured — and most audits only scratch the surface.A comprehensive diagnostic of your entire revenue engine: customer profiles and ICP validation, full product-market fit analysis, customer journey mapping (CJM), RFM analytics and cohort segmentation.
- ICP & customer profile development
- Customer Journey Mapping (CJM)
- RFM analytics & cohort segmentation
- Full-funnel build for each customer segment
Conversion-Focused Websites
Your website talks about you — not about the problems your buyers are losing sleep over.A B2B website built around your target market's pains, not your org chart. Includes strategic copywriting aligned to buyer intent, lead magnets designed to capture high-value prospects.
- Pain-led messaging & strategic copywriting
- Lead magnet strategy & asset creation
- Interactive ROI / savings calculator
- Conversion architecture & CTA optimisation
Industry Interactive Calculators & Quizzes
Prospects leave your site without understanding the cost of doing nothing.A bespoke, embeddable ROI or cost-savings calculator built specifically for your industry — the most powerful lead qualification tool available. Captures data, qualifies intent, and integrates with your CRM.
- Industry-specific calculator logic & UX design
- Branded, embeddable widget
- Lead capture & CRM integration
- Result-personalised CTA sequences
Proof of Impact
Metrics that match your bank account, not just your dashboard.
Real B2B challenges, real results — verified against CRM revenue, not vanity dashboards.
Challenge: High-volume social and paid leads entering CRM unqualified — overwhelming the sales team and burying high-intent prospects.
Peninsula Australia: 20,000 Qualified Leads p.a. via Social Funnel
Engineered end-to-end performance funnels with precise lead scoring and qualification logic. Integrated Marketo with Salesforce via custom fields and workflows — eliminating manual data entry and giving sales a single source of truth.
Challenge: New clients received inconsistent onboarding — low engagement with additional services and manual campaign management across the team.
Peninsula Australia: 850 Clients Through Onboarding Automation
Designed and deployed a 9-email onboarding sequence mapped across 60 days with SMS nodes, sentiment branching and dynamic content by service tier — fully integrated with Salesforce behavioural data.
Challenge: Launching a new investment strategy to institutional clients in a compliance-driven environment where every claim required regulatory approval.
Lazard Asset Management: 35% Engagement Lift, 2 Industry Awards
Led 360° integrated campaign — content strategy, digital advertising, social media and thought leadership — coordinated across external agencies, legal and compliance teams. Delivered 50+ financial whitepapers and quarterly outlooks annually.
Challenge: Supporting high-volume product launches and scientific events in a technically demanding, regulated sector without external agency dependency.
Becton Dickinson: 200+ Assets per Year, 10% Lead Gen Increase
Produced 200+ promotional assets annually — EDMs, brochures, tradeshow collateral — supporting 10+ major tradeshows. HTML/CSS email campaigns built from code. Cross-functional execution across product launches and scientific conferences.
No Lock-Ins. No Hidden Fees. No Juniors.
Ready to build marketing that actually works?
Whether you need a single specialist package or a full B2B growth system, the conversation starts with understanding your business — no pressure, no pitch decks, no wasted time.
⚡ Maximum 5 clients at any time
Client Reviews
What B2B leaders say after the first 90 days.
"The funnel now qualifies leads before sales ever sees them."
We were drowning in unqualified leads from our paid social campaigns. Yulia rebuilt the entire qualification logic in Marketo, integrated it with Salesforce, and set up lead scoring that actually works. Our sales team now only touches high-intent prospects — and our conversion rate jumped 20% within the first quarter.
"850 clients through onboarding — without a single manual send."
Before Yulia built our onboarding automation, every new client communication was managed manually. The 9-email sequence she designed, mapped across 60 days with SMS checkpoints, completely transformed how we engage new clients. Engagement across the sequence is up 15% and our team has reclaimed hours every week.
"Compliance-ready, brand-accurate, and genuinely effective."
We operate in a regulated environment and every campaign asset has to pass legal review. Yulia understood that from day one — every email, every ad and every piece of collateral was built to our compliance standards without compromising on commercial impact. The institutional campaign she led generated over 1,200 qualified leads and won two industry awards.
"200+ assets a year, zero agency dependency."
Supporting 10+ major tradeshows annually requires a level of output that most single marketers can't sustain. Yulia delivered 200+ promotional assets every year — EDMs, brochures, scientific posters, event collateral — all built from code, all on-brand, all on time. Lead generation increased 10% within the first 18 months.
Get in Touch
Let's talk about what your business actually needs.
No sales pitch. No generic proposals. Just a direct conversation with Yulia about your goals, your gaps, and the fastest path to results.
💬 What happens next?
Fill in the form and Yulia will personally review your submission. You'll get a direct, honest response — either a tailored recommendation or a request for a short call to understand your situation better.
⚡ Maximum 5 clients at any time — availability is limited
Start Today
Your next B2B marketing win starts with a conversation.
30-day rolling agreements, senior-only execution, and strategies built around your buyers — not industry templates. Let's make it happen.
