Made on
Tilda
Marketo. Salesforce. Full-funnel execution.
With 10+ years across financial services, medical technology and HR advisory, I build marketing infrastructure that generates qualified pipelines — and delivers outcomes you can measure with confidence.
Built for organisations where precision, compliance and measurable outcomes are non-negotiable — not an afterthought.
A rigorous diagnostic of your current marketing infrastructure — identifying data gaps, attribution failures and qualification weaknesses before a single new dollar is committed.
Request an Audit →I architect the full-funnel system — Marketo automation, Salesforce integration, lead scoring and content — mapped precisely to your buyers' decision cycle and compliance requirements.
Explore Services →Weekly optimisation cycles, CRM-verified performance reporting, and clear attribution from first touch to closed opportunity — every outcome tied to a measurable number.
View Documented Results →Seven questions. Instant, specific recommendations. No email required.
Answer seven questions about your organisation and I'll identify which areas of your marketing system require the most immediate attention — with specific, practical recommendations.
Begin Assessment →No email required. Results appear immediately.
With every engagement, you receive the same rigorous attention I would apply to building my own revenue infrastructure — not a templated strategy handed to a coordinator.
Every strategy decision, every campaign optimisation, every data flow — personally overseen. No handoffs to junior staff after onboarding.
Experienced in financial services, MedTech and professional services — where every asset, claim and data flow requires rigorous compliance oversight.
Reporting anchored to pipeline, conversion and revenue — not impressions and clicks. Every engagement is justified by commercial impact.
HTML/CSS email builds, Marketo automation, Salesforce integration — delivered without agency dependency, faster and with complete brand accuracy.
End-to-end Marketo-Salesforce architecture — lead scoring, routing, onboarding, nurture, anti-churn and referral flows, all integrated with CRM via custom fields and workflows. Real-time monitoring to sustain data integrity at scale.
Multi-tier qualification logic built across paid social and LinkedIn Ads — ensuring only high-intent prospects reach the sales team. A/B testing at every stage, with reporting anchored to CRM-verified outcomes rather than platform dashboards.
Hand-coded HTML email templates, thought leadership content and platform-native social media strategy — all built to the precision that institutional and regulated audiences require. Brand-accurate at every touchpoint, compliance-ready by design.
A comprehensive diagnostic of your marketing infrastructure — customer profiling, funnel analysis, attribution assessment, RFM segmentation and a prioritised 90-day roadmap. The right starting point before any new investment is made.
Real B2B and institutional marketing challenges, with measurable outcomes tied to commercial impact.
Challenge: High-volume paid leads entering CRM unqualified — overwhelming the sales team and diluting conversion rates.
Built multi-tier qualification logic in Marketo with custom Salesforce fields and automated scoring. Only high-intent prospects reached the sales team.
Challenge: New clients received inconsistent onboarding communications — low engagement with additional services, manual campaign management.
Multi-touch email automation with dynamic content by service tier. Custom HTML templates built from code, integrated with Salesforce behavioural data.
Challenge: Launch a new investment strategy to institutional clients in a compliance-driven environment where every claim required regulatory approval.
360° integrated campaign — content, digital advertising, thought leadership — coordinated across agencies, compliance teams and internal stakeholders at Lazard AM.
Challenge: Supporting product launches and scientific events in a technically demanding, regulated environment without external agency dependency.
EDMs, brochures, tradeshow collateral and HTML email campaigns built in-house. Cross-functional execution supporting 10+ major tradeshows annually.
Whether you need a single focused engagement or a full marketing system — the conversation begins with understanding your organisation's specific context and goals.
Selective client roster — availability is limited
We operate in a strictly regulated environment and needed a marketer who understood that every claim, every data flow and every communication had to be reviewed. Yulia built systems that were both compliant and genuinely effective — a rare combination in our experience.
I've worked with agencies that delivered beautiful dashboards and disappeared when asked about commercial impact. Yulia's reporting is anchored to CRM-verified outcomes — I can see exactly which campaigns generated qualified opportunities and what they converted to.
With previous engagements the senior strategist was present for the pitch and then we were handed to coordinators. Yulia personally oversees every aspect of the work — every week. The consistency of output and the quality of strategic thinking has been notably different.
The onboarding automation and CRM integration Yulia built have reduced manual effort across the team significantly. More importantly, the data integrity is something we can actually rely on — lead quality is consistent and our sales team trusts what comes through the pipeline.
No generic proposals. No pressure. A direct discussion with Yulia about your goals, your gaps and the most rigorous path to measurable outcomes.
Yulia will personally review your enquiry and respond with either a tailored recommendation or a request for a short call to understand your situation properly — no sales deck, no generic proposal.