Experience
Marketing Automation Lead
March 2025 – Present
Peninsula Australia
- Engineered end-to-end performance funnels across paid and social channels — building precise lead scoring and qualification logic that delivered a 20% improvement in sales conversion rates, ensuring only high-intent prospects reached the sales team.
- Architected seamless data flows between web forms, Marketo and Salesforce — eliminating manual data entry, closing integration gaps and providing the sales organisation with a single, reliable source of truth across all lead records.
- Designed and deployed automated email programs (onboarding, retargeting, promotional) using dynamic content and A/B testing, achieving a 15% increase in campaign engagement.
- Led a team of marketing coordinators and specialists — setting clear priorities, removing execution blockers and maintaining campaign velocity across all programs.
- Developed advanced HTML/CSS email templates and landing pages from code — delivering brand-accurate assets without external agency dependency.
- Implemented real-time monitoring and trigger-based alerts across campaign infrastructure — enabling rapid response to lead flow issues and sustaining data integrity at scale.
Marketing Automation Specialist
January 2024 – March 2025
Peninsula Australia
- Built and scaled new revenue channels from the ground up — LinkedIn Ads, SafetyCheck nurture and a Business Referral Program — expanding the firm's addressable market beyond existing audiences.
- Designed complex multi-step email workflows for new client onboarding and retargeting, guiding prospects from first engagement to conversion with minimal manual intervention.
- Developed targeted performance funnels for paid and social leads with full CRM integration, increasing qualified lead conversion by 15%.
- Maintained data accuracy across the full lead pipeline — diagnosing and resolving synchronisation issues between web forms, Salesforce and Marketo before they impacted sales.
Creative Services Designer
October 2018 – May 2023
Lazard Asset Management
- Managed end-to-end marketing for institutional investment products within a strictly regulated environment — navigating compliance requirements while delivering consistent commercial outcomes for a global asset manager.
- Led local and international marketing projects across cross-functional and agency teams, delivering all strategic objectives on time and within budget.
- Managed the annual marketing budget with a rigorous, data-driven allocation approach — maximising ROI without overspending against plan.
- Built and launched 360-degree integrated campaigns that drove a 35% increase in engagement and generated 1,200+ qualified leads annually.
- Partnered with 3+ external agencies and participated in industry user groups, producing 2 award-winning campaigns recognised for brand innovation.
- Produced 50+ high-impact assets per year — financial whitepapers, quarterly outlooks, client collateral — establishing credible thought leadership positioning in institutional markets.
Marketing & Web Support Specialist
February 2015 – October 2018
Becton Dickinson Biosciences
- Produced 200+ promotional assets annually — EDMs, brochures, flyers — supporting product launches, scientific conferences and 10+ major tradeshows.
- Executed product marketing campaigns in collaboration with cross-functional teams, driving a 10% increase in lead generation within 18 months.
- Built email campaigns directly in HTML and CSS — ensuring brand accuracy and consistent messaging without reliance on external design vendors.
- Managed events end-to-end — roadshows, client workshops, scientific meetings — improving attendance and engagement outcomes year-on-year.
- Led 3 consecutive international volunteer projects in Papua New Guinea (2015–2017), managing teams of 10–15 — demonstrating leadership, adaptability and composure in complex environments.
Key Achievements at a Glance
20K
Social funnel leads p.a.
Peninsula Australia
Peninsula Australia
20%
Sales conversion lift
Funnel optimisation
Funnel optimisation
15%
Qualified lead conversion
Paid social funnels
Paid social funnels
1,200+
Annual qualified leads
Lazard Asset Management
Lazard Asset Management
