Fractional marketing · Sydney
Spending on marketing, but not sure what’s actually working?
I’m Yulia. I work inside your business part-time — looking across your agency, campaigns, CRM and tools, fixing where leads slip through, and keeping everyone focused on the enquiries and sales that matter.
Already working with an agency?
You can keep working with your current agency. I add an independent review of your campaigns, then one clear report each week showing what to keep running, what to put on hold and what to start next.
I review the creative and copy of every live ad to make sure it follows platform and brand guidelines, then put it through an ad simulator to test whether it’s effective and actually stops your target audience scrolling.
Every week, one page: which campaigns to keep running, which to put on hold and which new ones to start — each with the reason and the number behind it.
Hand the actions to your agency or in-house team, or I can build the new campaigns for you. Every decision is tracked, so you can see what it changed.
Call-to-Action Report
Week 14 · Sample report
Illustrative example of the report format.
How I work
Good marketing should feel clear and calm. Here are a few things that often get in the way — and how I handle them instead.
Often seen
Committing for 6–12 months before you know whether it’s working.
How I work
Start small, see the value for yourself, and continue only while it’s working for you.
Often seen
Ad accounts, tracking and data set up in someone else’s name.
How I work
Everything is built inside your own accounts — Google Ads, Meta, Analytics and website files stay yours.
Often seen
Re-explaining your business to a new account manager every few months.
How I work
You work directly with me — the same person who reviews, recommends and builds.
Often seen
Clicks and impressions without a clear link to enquiries and sales.
How I work
Qualified enquiries, cost per lead and clear next steps — every week.
What I measure
Reporting focus
Typical: Impressions, clicks, views
Qualified calls, enquiries & cost per lead
Contract terms
Typical: 6 to 12-month retainers
30-day rolling agreements
Who you talk to
Typical: Rotating account managers
Directly with Yulia
How it works
I start by understanding your margins, customer value and local competition — before any budget is spent.
I set up conversion and call tracking and CRM attribution, and make sure every account and asset is in your name.
High-intent Google Ads, local SEO and paid social focused on the customers and areas that matter most to you.
Each week you get a short Call-to-Action Report: what was done, what it produced and what to do next.
Ways to work together
Every engagement is built inside your own accounts, with full handover documentation — so whatever I build stays yours.
Best for
Your CRM, Marketo or Make.com set-up has become messy, errors keep appearing and enquiries are getting lost.
What’s included
Best for
You’re thinking about hiring in-house, or you need regular support without adding headcount.
What’s included
Best for
You’re launching a new product, service or landing-page funnel and need it working end to end.
What’s included
Also available
For processes that repeat every week, I can build an AI agent that runs them for you, inside your own platforms.
Content & Email Agent
Drafts, routes for approval and publishes content and email campaigns.
Financial Operations Agent
Invoice processing, expense categorisation, reconciliation and reporting.
Custom Operations Agent
Lead routing, data entry, status updates or reports — any rule-based process.
AI Marketing Research Report
Competitors, ICP, channels and go-to-market — a fixed-scope, one-off project.
Industry experience
Ten years inside B2B businesses where buying decisions are considered, sales cycles are long and every claim needs to stand up.
About YK Marketing
Founder, YK Marketing · Sydney, NSW
“I’m Yulia Khlopunova — I’ve spent 10 years building marketing systems and automations inside real B2B businesses.”
YK Marketing is a Sydney-based AI automation studio for Australian B2B businesses. Yulia personally designs and builds every agent, drawing on a decade in financial services, FinTech, healthcare and publishing — including five years running marketing at a global asset manager with $200B in assets under management.
Industry background
How Yulia works
Case studies
Problem → solution → result. A few examples of what changes when leads stop slipping through.
4 hrs → 12 min
Time to first sales contact
Marketo & CRM lead scoring overhaul
3 sec
From form submission to CRM — 100% of leads captured
Zero-leak lead routing pipeline
11%
Of a dormant database re-activated, with zero spam complaints
Lifecycle re-engagement engine
FAQ
If something isn’t covered here, ask on a call.
An AI tool is software you use. An agentic AI system works autonomously — it monitors inputs, makes decisions based on rules and context, takes actions across connected platforms, and escalates to a human only when genuinely needed. A tool requires a person to operate it. An agent owns the process end-to-end — for example, a content agent that drafts, routes for approval and publishes on schedule, or a finance agent that categorises expenses, reconciles against bank data and produces a monthly report.
The best candidates repeat on a predictable schedule or trigger, follow consistent rules with defined decision points, currently need a person to move data or approvals between systems, and produce an output that goes to another person or platform. Content pipelines, email sequences, financial reconciliation, invoice processing, lead routing, competitor monitoring and status reporting are all strong candidates. If you can describe the process as a checklist, it can almost certainly be automated.
Yes. Everything is built to connect to your existing set-up, not replace it — CRMs (HubSpot, Salesforce, Marketo), accounting platforms (Xero, MYOB), email platforms (Mailchimp, ActiveCampaign, Klaviyo), project tools (Notion, Asana, Monday) and custom APIs. The first conversation maps which platforms are involved and the most practical way to connect them.
It depends on the process and the number of platforms involved. A single-function automation — content drafting, expense categorisation, approval routing — typically goes live within two to three weeks. A multi-step system covering a full business function takes four to six weeks. You get an honest timeline in the first conversation, before anything is scoped or priced.
A standalone project for businesses that need serious market intelligence without an ongoing engagement. It covers your competitor landscape, ICP, channel strategy, content gaps and go-to-market recommendations — reviewed personally by me and delivered as a working document. It suits a product launch, a pivot, an investor pack or any time you need strategic depth quickly. Fixed price, fixed scope, agreed delivery date.
Yes — I work with Australian-registered businesses anywhere in Australia, and most engagements are fully remote. The work happens inside your platforms, not in an office. In-person sessions in Sydney are available when a process-mapping workshop warrants it. I don’t take on businesses registered or primarily operating outside Australia.
Free campaign review
A relaxed, no-pressure conversation and a clear look at what’s working, what isn’t and where your best opportunities are.
What you get
Run by Yulia personally, not a salesperson. You keep the findings whether or not you go ahead.
Yulia will reply personally within 24 hours to schedule your 15-minute call.