YK Marketing | Marketing & Lead Generation for Australian Business | Sydney
YK Marketing | Agentic AI Systems for B2B Businesses · Sydney
Sydney, NSW · Agentic AI Systems · B2B Automation

Deploy AI agents that
run your business
while you focus on it.

I design and deploy custom agentic AI systems that replace manual, repetitive work across marketing, finance, and operations — permanently. Not tools. Not prompts. Agents that work continuously, report automatically, and escalate only when a human decision is genuinely needed.

Built by a senior practitioner · No off-the-shelf tools · Deployed personally by Yulia

100M+ Revenue business — RevOps systems built
20K Qualified leads from one funnel
10+ Years senior B2B marketing
Sydney-based
Agentic AI Systems
Marketing · Finance · Operations agents
FinTech · Financial Services · Healthcare
Built and deployed personally by Yulia
20,000+
Qualified leads from a single social and digital funnel
A leading HR advisory business — 100M+ revenue business
5 yrs
Institutional marketing at a global asset management firm — $200B+ AUM globally
Investor communications, CRM, digital campaigns
10+
Years building revenue systems across financial services, FinTech, healthcare and publishing
Senior-only. No juniors. Every engagement personal.
0
Handoffs. You work directly with Yulia on every brief, every deliverable, every call.
Not a team. Not an agency. One senior person.
Why businesses come to Yulia

The work that never ends
is the first to automate.

Three patterns that signal a business is ready for agentic AI — not a tool, not a consultant, but a system that runs.

1

"Our team spends hours on tasks that should happen automatically."

Content approvals, financial reconciliations, email sequencing, reporting — these are not strategy. They're process. And process is exactly what agentic AI handles continuously, without fatigue, without oversight, and without headcount. The question isn't whether to automate. It's which department to start with.

2

"We want AI in the business but don't know what to actually build."

Buying an AI subscription isn't a strategy. The difference between a tool and an agent is architecture: which tasks it owns end-to-end, what it does without being asked, when it escalates to a human, and how it connects to your existing CRM, finance platform, or approval workflows. That architecture is what I design and deploy.

3

"We need serious marketing intelligence but can't justify a full research team."

A major AI marketing research engagement — competitor analysis, ICP mapping, content strategy, channel recommendations — can be commissioned as a standalone project. You get the strategic depth of a research team without the overhead, delivered as a working document your business can execute against immediately.

Why trust Yulia

Built in real businesses.
Not advisory work.

The systems I build come from doing, not consulting from a distance. Here's the track record behind the methodology.

Revenue Operations · 100M+ Revenue Business
A leading HR advisory business — built the system that generated 20,000+ leads
At a leading HR advisory business, a privately owned company with 100M+ annual revenue, I built the complete inbound marketing and RevOps infrastructure. Social media funnels, email automation, lead scoring, CRM architecture, attribution reporting. The system generated 20,000+ qualified leads. Not a campaign. A revenue engine built to run without depending on any one person.
Institutional Marketing · Global Asset Management
5 years inside one of the world's leading asset managers
At a global asset management firm in Sydney, part of a global firm managing $200B+ AUM, I produced institutional investor communications, CRM campaigns, HTML email systems, and PDS and regulatory documents to ASIC standards. I also managed a high-profile investor forum featuring a former Prime Minister of Australia. That's the standard of rigour I bring to every engagement.
Complex B2B Audiences · Life Sciences and Education Publishing
Marketing to PhD researchers and institutional buyers
At a global life sciences company, I marketed complex scientific instruments to PhD-level researchers. At a global education publishing company during a private equity-owned period, I worked inside a private equity transformation and saw firsthand how PE firms measure commercial accountability in marketing. These aren't typical backgrounds. They're why I think differently about B2B.
The difference in plain terms
"Most consultants advise on what to build. I've actually built it, inside businesses with real revenue, real accountability, and real consequences if it didn't work."
100M+
Annual revenue of the business where I built the complete RevOps and lead generation system from zero
20K
Qualified leads generated through the social and digital funnel I designed, built and operated
5 yrs
Inside a global asset management firm producing institutional-grade marketing and investor communications
3
Industries where I've built systems for sophisticated, high-trust audiences: financial services, life sciences, education
Agent deployments

Four agent systems I deploy
into your business.

Discuss your automation →
💼 Agent system 02

Financial Operations Agent

"Invoices, reconciliations and reporting take hours that should take minutes."

An agentic finance department that handles the continuous manual work: invoice processing, expense categorisation, reconciliation against bank data, and automated reporting. The agent flags anomalies, generates monthly summaries, and escalates only when a genuine human decision is needed. Not accounting software — a system that operates the finance function between your accountant visits.

Invoice processing Expense categorisation Bank reconciliation Automated reporting Anomaly flagging
Build my finance agent →
⚙️ Agent system 03

Custom Business Operations Agent

"We have manual processes in [area] that repeat weekly without adding value."

If your business has a continuous, rule-based process that currently depends on a person doing the same thing repeatedly — data entry, status updates, lead routing, report generation, supplier communications — it can almost certainly be replaced by an agent. I map the process, identify the decision points, and build the agent that owns it end-to-end. Any area of the business. Any platform.

Process mapping Custom agent build Multi-platform integration Escalation logic Monitoring & reporting
Map my process →
🔬 Standalone project

AI Marketing Research Report

"We need serious strategic intelligence on our market, product, or audience."

A commissioned AI-powered research engagement that delivers the depth of a research team without the cost. Competitor landscape, ICP analysis, channel strategy, content audit, and go-to-market recommendations — synthesised into a single working document your business can execute against. Commissioned as a standalone project with a fixed scope and delivery date. No ongoing retainer required.

Competitor analysis ICP mapping Channel strategy Content audit GTM recommendations
Commission a research report →
How it works

From conversation to
running agent — clearly scoped.

Three steps from first conversation to a deployed agent running in your business. No 40-slide decks. No vague AI strategy workshops.

1

Map the Process

A focused conversation about which business function is consuming the most manual, repetitive effort. I identify the decision points, the data inputs, the approval logic, and the output format. You'll get a clear process map before any build is scoped.

2

Scope and Build

I design the agent architecture — which tools it connects to, what it does autonomously, when it escalates, how it reports. Then I build and test it against your real data and workflows. Fixed scope, fixed deliverable. You know exactly what you're getting.

3

Deploy and Monitor

The agent goes live in your business. I monitor the first cycle, resolve edge cases, and hand over with plain-language documentation. After deployment, the system runs without manual oversight — and flags anything that needs a human.

Free 2-minute diagnostic

Score your marketing in two minutes.

Answer nine honest questions and get a Marketing Health Score with a plain-language read on your biggest gap and what to fix first. The full result shows on screen, straight away.

No email required to see your result. You get the full report on the spot.
A clear score, your primary gap, and the two things worth fixing first.
Built for owners and decision-makers. No jargon, no pitch.
70
Health Score

A sample score. Yours is calculated live from your answers, with a tailored diagnosis.

Want a quiz like this for your own business? I build custom diagnostics that engage your audience and qualify leads. Get in touch.

What's the first process
your business should automate?

Most B2B businesses have at least one function where a team member is doing the same manual task every week. That task is almost always automatable. Let's identify it.

Built by Yulia personally · Fixed-scope deployments · No lock-in

Private Markets Marketing System — YK Marketing
PE Firms · Asset Managers
Specialist Package

The complete marketing system
for private markets firms.

A plug-and-play agentic marketing infrastructure for PE firms, alternative asset managers, and financial services firms launching wholesale investor products. Content agents, approval workflows, investor communication automation, and reporting — every component designed for institutional compliance requirements and deployed fully customised to your firm.

Built to your brand guidelines — every email, template, and communication asset is adapted to your visual identity, tone of voice, and compliance standards before anything goes live.
Your ICP, not a generic one — audience segmentation, lead scoring thresholds, and CRM architecture are designed around your specific wholesale investor profile, adviser channel structure, and institutional LP tier.
Custom customer journey maps — four full CJMs mapped to your fund product, your named experts, and your real distribution channels. Not adapted from a template.
ASIC-compliant from day one — all content is written with wholesale investor disclosures, PDS references, and general advice warnings built in and reviewed against your compliance requirements.

Pricing on application · Senior-only · Built by Yulia · Email Marketing Platform ready · Plug and play

Not from PE or financial services?
🔧
Every industry gets a custom build. This package is for private markets firms, but the same methodology applies across SaaS, healthcare, professional services, and more. Request a custom package for your industry →
Is this right for you?

Worth being honest about fit

This is for you if…

  • You have a business process that repeats weekly and still depends on a person doing it manually
  • You want AI genuinely embedded in your business operations — not a subscription you're not using
  • You need serious market intelligence but can't justify a full research engagement from a traditional firm
  • You want to reduce the headcount cost of repetitive, rule-based tasks without losing control
  • You've been burned by AI consultants who recommended tools but didn't build anything
  • You want the agent built inside your own infrastructure — not dependent on a third party to keep running
🚫

This might not be a fit if…

  • You're looking for the cheapest AI tool rather than a properly built system
  • You want someone to advise on AI strategy without building or deploying anything
  • You need a large team to manage an enterprise AI programme across dozens of departments simultaneously
  • You expect an agent to replace all human judgement without any scoping or process mapping first
  • You're not comfortable sharing how the process currently works — inputs, outputs, decision points, platforms
Yulia Khlopunova — YK Marketing
Why YK Marketing

You get the architect.
Not a tool recommendation.

Most AI consultants recommend tools and leave. A LinkedIn post about GPT-4, a stack of suggested subscriptions, and a slide deck titled "AI Strategy 2025." None of it runs without someone building the actual system.

With YK Marketing, the person who understands your business process is the same person who designs the agent and deploys it. One practitioner. 10+ years of B2B systems experience. Total accountability from brief to live system.

YK

Yulia Khlopunova

Founder, YK Marketing · Sydney

Yulia Khlopunova designs and deploys agentic AI systems that automate marketing, finance, and business operations for B2B businesses.

Senior-only, every engagement

10+ years of B2B revenue and marketing experience on every brief. Not a team lead reviewing someone else's work. The thinking and the execution are the same person.

One point of contact, always

You message Yulia. Yulia responds. No account manager buffer, no CRM ticket, no "I'll check with the team." Direct and responsive, every time.

Everything in your name

Every account, platform, and asset registered to your business. Clean handover at any time. No gatekeeping — your data is yours from day one.

Month-to-month after setup

Proper systems take time to build correctly — then it's month-to-month. Results earn the engagement. A contract shouldn't be what keeps you.

10+ years of senior-only B2B revenue marketing.

Every engagement handled by Yulia personally.

Agentic AI Systems Content & Email Agents Financial Operations Agents Process Automation AI Marketing Research Marketo Salesforce HubSpot Xero / MYOB Financial Services FinTech Healthcare Professional Services Multi-agent Pipelines Approval Workflow Automation CRM Integration Revenue Attribution B2B Systems Architecture AI Research & Intelligence
FAQ

Questions worth answering directly

If something isn't covered here, ask on a call.

What exactly is an "agentic AI system" and how is it different from an AI tool?
An AI tool is software you use. An agentic AI system is software that works autonomously — it monitors inputs, makes decisions based on rules and context, takes actions across connected platforms, and escalates to a human only when genuinely needed. The difference is ownership of the task. A tool requires a person to operate it. An agent owns the process end-to-end. Examples: a content agent that drafts, routes for approval, and publishes on schedule — without anyone manually moving it through the steps. A finance agent that categorises expenses, reconciles against bank data, and generates a monthly report without anyone touching a spreadsheet.
What kinds of business processes are good candidates for agent automation?
The best candidates are processes that: repeat on a predictable schedule or trigger, follow consistent rules with defined decision points, currently require a person to move data or approvals between systems, and produce an output that goes to another person or platform. Marketing content pipelines, email sequence management, financial reconciliation, invoice processing, lead routing, competitor monitoring, and status reporting are all strong candidates. If you can describe the process in a checklist, it can almost certainly run as an agent.
Can the agents connect to the platforms we already use?
Yes. Agents are built to connect to existing infrastructure, not replace it. Common integrations include CRM systems (HubSpot, Salesforce, Marketo), accounting platforms (Xero, MYOB), email platforms (Mailchimp, ActiveCampaign, Klaviyo), project management tools (Notion, Asana, Monday), and custom APIs. The first conversation maps which platforms are involved and determines the most practical integration approach for your setup.
How long does it take to deploy an agent?
Depends on the complexity of the process and the number of platform integrations. A single-function agent — content drafting, expense categorisation, email approval routing — typically deploys within two to three weeks. A multi-agent system covering a full business function takes four to six weeks. The first conversation produces an honest timeline before any work is scoped or priced.
What is the AI Marketing Research Report and who is it for?
The AI Marketing Research Report is a standalone commissioned project for businesses that need serious market intelligence without committing to an ongoing engagement. I use a multi-agent research pipeline to produce a comprehensive document covering competitor landscape, ICP analysis, channel strategy, content gaps, and go-to-market recommendations — synthesised and reviewed personally by Yulia. It's suitable for a product launch, a pivot, an investor pack, or any situation where you need strategic depth quickly. Fixed price, fixed scope, delivered within an agreed timeframe.
Do you work with businesses outside Sydney, and do you work remotely?
Yes and yes. Agent systems are built and deployed remotely — the work happens inside your platforms via API and integration, not in a physical office. I work with B2B businesses across Australia and with international companies. On-site sessions in Sydney are available for process mapping workshops where complexity warrants it, but most engagements are fully remote.
Let's talk

Let's talk about what
to automate first.

You speak directly with Yulia. No form routing, no sales team, no automated pitch sequence. Tell me which part of your business is consuming the most manual effort — and we'll work out whether an agent can own it.

Direct conversation with Yulia — the person who will design and build the agent, not a sales rep
Honest assessment of which processes are ready to automate and what the build actually involves
Process mapping conversation, research report commission, or agent scoping — you choose where to start
Fixed-scope builds with clear deliverables. No retainers required, no ongoing dependency

💬 What happens next?

Yulia will personally review your submission and respond within 24 hours, with observations, a call booking, or a direct recommendation for what to look at first.

Prefer to call or text directly? 0410 831 095

Get in touch

Tell Yulia what you're working on. She responds personally within 24 hours.

Yulia responds personally within 24 hours. No automated sequences. No sales team.