Marketing Automation That Drives Revenue, Not Just Clicks

I turn complex B2B products into clear, results-driven campaigns. From heavily regulated finance to medical technology, I build marketing systems that generate qualified pipelines and accelerate growth—combining strategic thinking with hands-on technical execution.

Based in Sydney, I specialise in marketing automation, CRM integration, and performance-driven campaigns for B2B companies in finance, healthcare, and professional services. My approach: data analysis meets creative execution, ensuring strategies deliver measurable business impact from planning through launch.

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Yulia Khlopunova - Marketing Automation Strategist
20%
Improved Lead Conversion
Peninsula Australia, 2025
15%
Increased Qualified Leads
Marketing Automation Programs
35%
Campaign Engagement Growth
Lazard Asset Management

Strategic Marketing Across Regulated Industries

I specialise in turning technical products and services into campaigns that resonate with decision-makers in complex, heavily regulated sectors. My expertise spans the full marketing lifecycle—from automation architecture to creative execution.

⚙️

Marketing Automation & CRM

Expert in Marketo, Salesforce, and integrated marketing platforms. I build automated workflows that nurture leads, score engagement, and route qualified prospects seamlessly from first touch to sales handoff.

Key Tools:

  • Adobe Marketo Engage
  • Salesforce CRM
  • Custom HTML/CSS email development
  • Lead scoring & routing systems
📊

Performance Marketing & Funnel Optimisation

I design and manage high-converting funnels across paid social, LinkedIn Ads, and content channels. Every campaign is built on data-driven insights, A/B testing, and continuous optimisation to maximise ROI.

Key Capabilities:

  • Lead funnel design & filtering
  • Social media lead integration
  • Multi-channel campaign execution
  • Real-time performance monitoring
🎨

Creative Development & Brand Execution

From financial whitepapers to event collateral, I've produced 200+ marketing assets across industries. I manage cross-functional teams, external agencies, and maintain brand consistency across all touchpoints.

Key Deliverables:

  • Email campaigns & landing pages
  • Thought leadership content
  • Event & tradeshow materials
  • Award-winning integrated campaigns

Proven Experience in Complex B2B Sectors

HR Advisory & Professional Services

Currently leading marketing automation at Peninsula Australia, Australia's largest HR advisory firm. I've built targeted funnels for SafetyCheck products, business referral programs, and new service launches—integrating seamlessly with Salesforce to ensure data accuracy and sales alignment.

Finance & Asset Management

At Lazard Asset Management, I managed marketing for institutional investment products, navigating strict regulatory requirements while driving 35% engagement growth. Delivered 50+ financial whitepapers, quarterly outlooks, and client-facing materials.

Medical Technology & Healthcare

Created 200+ promotional assets annually at Becton Dickinson, supporting product launches, scientific conferences, and major tradeshows. Utilised Salesforce and marketing automation to improve email performance and lead generation in a highly technical sector.

Industries served: Finance, Healthcare, HR Advisory sectors

Marketing Systems That Deliver Results

Detailed case studies showcasing strategic automation implementations and measurable business impact.

Lead funnel optimization dashboard showing automated workflow
Peninsula Australia

Lead Funnel Optimisation System

Challenge

High-volume social media and paid ad leads were entering CRM with minimal qualification, overwhelming sales team with low-quality prospects.

Solution

Built performance marketing funnels with multi-tier filtering logic. Implemented custom Salesforce fields and Marketo workflows to automatically score, segment, and route leads based on engagement signals and firmographic data.

Results

  • 20% improvement in sales conversion rates
  • 15% increase in qualified lead flow
  • Reduced lead-to-sales handoff time through automated routing
  • Eliminated manual data entry between systems
Client onboarding automation email workflow
Peninsula Australia

Client Onboarding Automation Program

Challenge

New clients received inconsistent onboarding communication, leading to low engagement with additional services and support resources.

Solution

Designed and implemented multi-touch email automation workflow with dynamic content based on service tier and client industry. Built custom HTML templates aligned with brand guidelines and integrated behavioural triggers for personalised journeys.

Results

  • 15% increase in engagement metrics across onboarding sequence
  • Standardised client experience at scale
  • Freed marketing team from manual campaign sends
  • Foundation for retargeting and upsell campaigns
Award-winning institutional marketing campaign materials
Lazard Asset Management

Award-Winning Institutional Marketing Campaign

Challenge

Launch new investment strategy to institutional clients in highly competitive, regulated environment requiring sophisticated positioning.

Solution

Led 360° integrated campaign including content strategy, digital advertising, social media, and thought leadership. Coordinated with external agencies, compliance teams, and internal stakeholders to deliver cohesive multi-channel execution.

Results

  • 35% increase in campaign engagement
  • 1,200+ qualified leads generated annually
  • 2 industry awards for brand innovation
  • Established thought leadership in target market

Portfolio Gallery

A selection of marketing materials, campaigns, and creative work spanning B2B finance, healthcare, and professional services sectors.

Marketing campaign materials

Integrated Marketing Campaign

Multi-channel campaign materials

Digital marketing materials

Digital Campaign Assets

Social media & digital advertising

Print collateral

Marketing Collateral

Brochures & print materials

Email marketing templates

Email Marketing Templates

HTML email campaigns

Digital campaign graphics

Campaign Graphics

Digital advertising & social

Business cards and branding

Brand Identity Materials

Business cards & branding

Social media graphics

Social Media Content

Graphics & posts

Vertical marketing materials

Event Materials

Tradeshow & event collateral

Campaign overview

Campaign Strategy

360° integrated campaigns

Digital banner ads

Display Advertising

Banner ads & digital display

Web banners

Web Banners

Online advertising assets

Landing page designs

Landing Pages

Web design & conversion

Vertical print design

Print Design

Posters & promotional materials

Marketing flyers

Marketing Flyers

Product promotions

Event poster design

Event Poster

Large format print design

Medical technology brochure

Product Brochure

Medical technology sector

Healthcare marketing materials

Healthcare Materials

Patient information design

B2B marketing brochure

B2B Brochure

Corporate collateral

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In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can
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Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums
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It spans such creative domains as graphic design, architecture, apparel design, writing, illustration.
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