If you run an Australian B2B company, your marketing budget is probably leaking in one of two places: ad spend pushed toward vanity clicks, or technical friction inside your CRM that lets real enquiries drop through the cracks.
Here’s how I fix both, keep your pipeline accountable to revenue, and cut out agency overhead.
“Why shouldn’t I just hire a full-time marketing manager or sign an agency retainer?”
A full-time marketing hire means a six-figure salary, benefits and months of onboarding before you know whether your acquisition model works.
Traditional agencies bring a different problem. Many pitch with their most experienced strategists, sign you to a 6-to-12-month contract, then pass your account to rotating coordinators. You receive 30-page slide decks full of impressions and clicks, while your sales pipeline stays flat.
How my model removes both risks
- One person, start to finish. You work directly with me, Yulia Khlopunova — the person who scopes, builds and audits your systems. No handoffs, no rotating account managers.
- 30-day rolling agreements. No 6-to-12-month lock-ins. You keep the service only while it delivers measurable commercial value.
- Capped capacity. I take on a maximum of 5 active clients at a time, so every account gets hands-on attention.
“How will I know what’s generating pipeline and what’s burning budget?”
You won’t receive 30-page PDF decks filled with vanity metrics. Instead, you get a weekly, single-page Call-to-Action Report tracking qualified enquiries, cost per qualified lead and pipeline movement.
Three clear decisions every Monday
Campaigns meeting or beating cost-per-qualified-lead targets. Example: Google Search high-intent keywords producing qualified leads at $42, 38% below benchmark — raise budget 20%.
Campaigns spending without producing qualified enquiries. Example: Meta broad awareness spent $1,840 with 0 sales calls — pause and reallocate.
Targeted experiments to capture immediate demand. Example: a reactivation sequence to 2,300 dormant CRM contacts, with 15–25 warm pipeline replies expected.
You can hand these actions straight to your existing agency, assign them to your internal team, or have me carry them out.
“What happens to our accounts, data and tracking if we stop working together?”
Many agencies set up Google Ads accounts, Meta Business Managers and tracking containers under their own master accounts. If you decide to leave, your conversion data can be hard to take with you.
100% account ownership from day one
- Every ad campaign, CRM integration, automation workflow and analytics dashboard is built inside your company accounts.
- If you pause or end the engagement, you keep every ad asset, conversion model and pixel audience.
- Every project includes complete, plain-language handover documentation, so your in-house team can run and scale the system without outside help.
“Can you handle complex, compliance-heavy B2B sales cycles?”
Consumer tactics rarely work in considered B2B environments, where sales cycles take months and several stakeholders weigh every decision. I bring ten years of experience across regulated B2B sectors.
Financial Services & FinTech
Five years leading marketing at a global asset manager with $200B in assets under management, running institutional campaigns and investor communications under strict regulatory frameworks.
Professional Services & HR Advisory
Built automated acquisition funnels that generated more than 20,000 qualified B2B leads.
Life Sciences & Education
Built evidence-led positioning and commercial funnels for researchers, PhDs and enterprise buyers.
“Where do we start, and how fast will we see measurable progress?”
I work in short, targeted delivery cycles rather than open-ended scoping phases.
2.1 weeks
Average delivery time for a proof-of-concept system
4 hrs → 12 min
Lead response time after overhauling Marketo and CRM lead-routing rules
3 sec
From web form submission to CRM, so no lead drops off
11%
Of dormant B2B databases reactivated, with zero spam complaints
Choose the engagement that fits your stage
1–2 weeks
Audit & Fix Sprint
I diagnose broken CRM automations, clean up duplicate pipeline records, fix attribution tracking and close the gaps where leads drop off.
Monthly rolling
Fractional RevOps & Marketing
Embedded systems work, campaign launches and the weekly Call-to-Action Report, alongside your sales team.
Turnkey project
Pipeline Build
End-to-end launch of a new product or service landing page, with conversion tracking, webhooks and instant CRM lead routing.
Book a 15-minute campaign review
If your marketing reports show steady activity but your CRM isn’t seeing qualified meetings, let’s look at the numbers together. In 15 minutes, I’ll look at:
- Who owns your accounts and tracking set-up.
- Where leads are currently slipping through your forms or CRM pipeline.
- Your top 3 opportunities to lower your cost per acquisition.
The review is run by me personally, not a sales representative. You keep the findings whether we work together or not.
Ready to see where your leads are slipping?