Case studies
Problem → Solution → Result
Practical examples of the marketing and automation systems I design and build: what was broken, what I built, and what changed for the business.
Every Enquiry Sorted and Routed in 2 Minutes for an Electrical Business
Enquiries from the website, Google, Facebook and phone messages sat unread in one shared inbox for hours. An automated Make + AI pipeline now reads, sorts and routes every one — without a new CRM.
3h → 5m
First response
0
Sorted by hand
~$50
A month to run
Trades · Make + AI enquiry triage
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AI Enquiry and Marketing System for a Family-Owned Car Workshop
Four AI agents that answer enquiries instantly, chase unbooked customers, request Google reviews and draft social posts — rehearsed end to end before go-live.
Automotive · System spotlight
ReadMissed-Lead Recovery for a Plumbing Business
Only 3–4 of 20 daily enquiries became booked jobs. Now every caller gets an automated SMS, an AI-drafted reply and a follow-up reminder.
Trades · SMS follow-up automation
ReadMarketo & CRM Lead Scoring Overhaul
Sales were ignoring marketing leads and Marketo-to-CRM sync took up to 40 minutes. A rebuilt scoring model cut time to first contact to 12 minutes.
B2B · Marketing operations
ReadZero-Leak Lead Routing Pipeline
Enquiries were pulled from spreadsheet exports once a day, so hot prospects went cold. Now every lead reaches the CRM in 3 seconds.
B2B services · Make.com + CRM
ReadLifecycle Re-engagement & Onboarding Engine
65% of contacts went quiet after a first consultation. A consent-compliant nurture journey re-activated 11% of the dormant database.
Professional services · Regulated industry
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Every case study above started with a short call. No commitment, no pitch deck — just an honest look at where your pipeline leaks.
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